by Maria Zaharia | Jul 27, 2026 | Shopify
For twenty years, e-commerce has run on one basic assumption: the customer eventually has to come to you. They see an ad, they click, they land on your website, they browse, and somewhere in that sequence of pages, they either buy or they don’t. Every metric we...
by Katy Chiriacescu | Apr 30, 2026 | Email Marketing
If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don’t...
by Katy Chiriacescu | Apr 24, 2026 | Email Marketing
At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential...
by Katy Chiriacescu | Apr 7, 2026 | Email Marketing
Search abandonment occurs when a highly motivated shopper types a specific query into your site’s search bar but leaves without buying. By utilising targeted Klaviyo automations and optimising the on-site search experience, scaling Shopify brands can recover...
by Valentina Chiriacescu | Feb 28, 2026 | Email Marketing, Shopify
Most ecommerce brands leave money on the table every single month. Not because their products are bad, not because their ads are broken, and not because their audience is too small. They leave money on the table because they have no plan. They react to holidays, blast...
