A transactional email is an automated message sent after a customer takes a specific action on your website. It provides information related to the transaction and is personalized to each customer. Its goal is very clear however so many businesses do it wrong. Some...
What Is a Ramp-Up Campaign? A ramp-up campaign is a method of gradually increasing the number of emails you send to your subscribers. Instead of sending a large volume all at once, you slowly raise your daily email limit over time. This approach helps you: Build Trust...
What is Gorgias and what is it used for? Gorgias is a customer support platform tailored for e-commerce businesses. It centralizes customer interactions from various channels—like email, live chat, and social media—into one interface, allowing support teams to manage...
Our Top 3 Email Marketing Tools For Shopify When implemented effectively, email marketing can be a game-changer for e-commerce businesses. It delivers immediate results, enhances customer engagement, drives sales, and fosters lasting relationships. Having worked in...
New Gmail Email Authentication Requirements Google and Yahoo revealed new email authentication requirements for bulk message senders on October 3, 2023, which are mandated to be in place by February 2024. Among these criteria is the setup of a DMARC record. This...
