Store management
Shopify management for brands that need results, not experiments
Get expert-led execution and a team that has already solved the scaling problems you’re facing. We handle the operations; you focus on the brand.
Why ongoing management matters
Consistency Is the Secret to Continuous Growth
Stop managing silos
We align your marketing, development, and automation into a single, high-performing system that scales without your daily intervention so you can:
- Keep your site always optimized for conversion and performance
- Maintain app health and data consistency
- Plan campaigns with a full-service team (PPC, SEO, Email, CRO)
- Get monthly performance reviews and strategic recommendations
- Focus on business growth, not operational chaos
Great stores aren’t just built, they’re managed into excellence.
What you gain
Peace of mind and predictable growth
- We handle the complexity, you handle the vision.
- Clear performance metrics and monthly insights
- Deploy campaigns and features in days, not weeks.
- Access a full multidisciplinary team for less than the cost of one senior hire.
- Direct access to certified Shopify experts
Your store runs smoother, faster, and more profitably every month.
300+ Brands served
200+ Reviews on Shopify Experts
35% Avg. conversion rate uplift
50+ Years of eCommerce experience across our leadership team
Our latest work
Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results: All case studies
Relaunched on a mobile-first theme with Arabic RTL and native Saudi payment gateways, which led to a 12-month growth retainer.“The combination of commercial thinking and technical depth in the same team is what stands out.” Digital Marketing Lead, Al-Ittihad Club Company
+216% total sales and +543% subscription revenue after the store redesign (May 2023 to December 2024).
A 53% increase in yearly sales with the new Shopify store, delivered within 3 months and ahead of schedule.How it works
Your Store. Our Team. One Continuous Workflow. You get the results of a full in-house department at a fraction of the cost.
Initial audit
Technical, marketing, and performance review.
Strategy alignment
Define KPIs, quarterly goals, and responsibilities.
Execution & management
Daily operations handled by your dedicated team.
Reporting & optimization
Transparent reporting and data-backed improvements.
How we reduce risk
Stop firefighting. Start growing.
Many growing brands struggle with hidden risks once their store is live. Small issues pile up over time, leading to slow performance, broken features, missed opportunities, and constant firefighting.
These problems appear when store management is fragmented or reactive.
Here is what dedicated Shopify store management eliminates:
- No operational blind spots. Your store is continuously monitored, optimized, and maintained
- No performance decay. Speed, UX, and conversion improvements are handled proactively
- No app chaos. Integrations stay healthy, updated, and aligned with your goals
- No misalignment between teams. Marketing, development, and automation work as one system
- No surprises. Clear scope, transparent reporting, and predictable execution
A structured management approach replaces stress with control.
Your store stays stable, scalable, and ready to grow while you focus on strategic decisions, not daily issues.
Why choose eCommerce Today?
A Full-Service Shopify Plus Partner — Trusted by Growing Brands
As the first Shopify Plus Partner in Romania, Ecommerce Today offers complete coverage for your store: from marketing and development to automation, CRO, and reporting.
We fill the gaps that separate teams usually create — connecting data, campaigns, and operations under one strategy.
Working with us means:
- One integrated partner, not five disconnected ones
- Scalable workflows and guaranteed response times
- Proven results across international Shopify Plus clients
We don’t just maintain your store. We help it outperform.
Led by operators who ran their own stores.
Stefan Chiriacescu built and exited ecommerce businesses in the US and Europe before founding eCommerce Today in 2019. He speaks about marketing automation and AI at events from Riga to Ho Chi Minh City.
“‘Wasn’t me, the AI wrote it’ is not a strategy. Humans own the outcome.”
- Specialists, all in-house
- 30+
- Languages: English, Romanian, Italian, Hungarian
- 4
- Outsourced work
- None
Frequent questions
How does ongoing store management differ from project-based work?
Ongoing store management provides proactive, daily e-commerce support rather than a single static delivery. We continuously monitor page speed, optimize user experience (UX), configure promotional campaigns, and resolve technical bugs before they impact sales.
What monthly KPIs and metrics are tracked during ongoing management?
We track key e-commerce performance metrics including conversion rate, Average Order Value (AOV), page load speed (Core Web Vitals), customer retention rate, and checkout drop-off rates. Monthly GA4 and Shopify analytics reports highlight exactly where revenue improvements occurred.
Can your team collaborate directly with our internal marketing or design team?
Yes, we seamlessly integrate with internal marketing departments to act as their dedicated technical and execution arm. We collaborate via shared communication channels (Slack/Teams) to turn your creative campaigns and promos into live store features.
How flexible is the management retainer scope as our store grows or runs seasonal sales?
Retainer scopes are highly flexible and scale according to campaign seasonality (like Black Friday or holiday sales peaks). Unused hours can be allocated toward custom development, CRO testing, or new app integrations as business priorities shift.
What is the typical response time for urgent technical store issues or downtime?
We provide guaranteed Service Level Agreements (SLAs) with immediate priority response for critical issues like payment gateway failures or site outages. Routine promotional updates and task requests are executed within 24 to 48 hours.
Do you manage third-party app updates and API maintenance?
Yes, we regularly audit, update, and test all third-party Shopify apps in a staging environment before pushing updates live. This prevents unexpected code conflicts, theme breaks, or performance degradation.
How do you handle site speed and Core Web Vitals maintenance over time?
As catalog data and marketing apps grow, we perform monthly code cleanups, script deferrals, and media optimizations. This ensures your store retains fast loading speeds and high Google page experience scores.
Is Conversion Rate Optimization (CRO) included in the store management retainer?
Yes, ongoing management includes continuous CRO audits, heatmap analysis, user friction identification, and iterative UI/UX tweaks designed to boost checkout conversions month-over-month.
Can you handle international store management and multi-region setups?
Yes, we manage multi-currency, multi-language, and localized international setups via Shopify Markets or separate expansion stores. We ensure catalog updates, pricing rules, and local promotions sync across all regional markets.
What dedicated roles are assigned to our store account?
You get a dedicated Project Manager along with a multidisciplinary team consisting of senior Shopify developers, UI/UX designers, CRO strategists, and QA testers working together under one retainer.
What is success to you?
Tell us more about your store — we’ll prepare a custom management plan and performance forecast.
- Europe
- +40 738 496 728