RECURRING NEWSLETTER & CAMPAIGN MANAGEMENT
Your monthly campaigns, planned, designed, and sent – every month, without the scramble
Most brands know they should email their list consistently. Few actually do. We run your recurring campaign program for you – a set number of newsletters and promotions each month across email, SMS, and WhatsApp – so your list hears from you on a rhythm that builds revenue instead of going quiet.
WHY A RECURRING PROGRAM
Flows earn quietly. Campaigns keep you top of mind.
Your automated flows work in the background, triggered by what each customer does. But flows can’t announce a launch, run a seasonal promotion, tell a brand story, or reactivate your whole list around an event. That’s what campaigns do — and campaigns only work when they’re consistent.
A recurring program means:
- Your subscribers hear from you on a predictable rhythm, not in random bursts
- Every promotion, launch, and season is planned ahead — never last-minute
- Your list stays warm, engaged, and profitable between purchases
- You get a steady, compounding revenue stream from the audience you already own
The brands that win at email aren’t the ones with the best single campaign. They’re the ones that show up, every month, with something worth opening.
Mihai C. - Online Marketing Manager, Mobexpert
Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built dedicated flows for our newly launched loyalty program, an important step in personalizing communication with our loyal customers.
We truly appreciate their professionalism and responsiveness. We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication.
WHAT’S INCLUDED
A set number of campaigns each month
We agree on a monthly volume that fits your list and goals — then we plan, produce, and send them. You always know what’s going out and when.
Cross-channel by default
Each campaign is deployed where it performs best — email, SMS, push, or WhatsApp — as one coordinated program rather than separate silos.
A planned content calendar
Promotions, launches, seasonal moments, and brand storytelling mapped out in advance and shared with you for approval.
Copy & design for every send
On-brand, mobile-first, conversion-focused creative — written and designed by our team, not templated.
Segmentation for every campaign
Each send targets the right audience — engaged buyers, lapsed customers, VIPs — so people get relevance, not noise.
A/B testing & optimization
We test subject lines, creative, and send times across the program, so results improve month over month.
Monthly reporting
Clear reporting on what the program contributed to revenue, plus what we’re changing next.
WHAT YOU GAIN
The consistency you’ve been meaning to build — without the workload
- A full campaign calendar, off your plate — planned, produced, and sent without pulling your team off the product.
- Predictable output — a known number of quality sends every month, not whatever you find time for.
- More revenue per subscriber — consistent, segmented sending lifts engagement and sales over time.
- A consistent brand voice — every send on-brand, so email builds trust instead of feeling sporadic.
- Protected deliverability — steady, well-segmented sending keeps your sender reputation healthy.
You stay focused on the business. We keep your list engaged and earning.
Our Latest Work
Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results:
FREQUENT QUESTIONS
How many campaigns should I send per month?
For most ecommerce brands, 4–12 sends per month is the effective range. We recommend a cadence based on your list size and engagement, and adjust as we learn what your audience responds to.
Who writes and designs the campaigns?
We do — copy, design, and build are all handled by our team. You review and approve; no production work on your side unless you want input.
Can one campaign go to email, SMS, and WhatsApp?
Yes. We coordinate each campaign across the channels that fit your audience and the message, so they reinforce each other instead of overlapping.
Is this different from your automation flows service?
Yes. Flows are always-on, behavior-triggered sequences. This is your recurring program of planned monthly campaigns. They complement each other — see the comparison above.
Can I change the number of campaigns month to month?
The program is built around an agreed monthly volume for consistency, but we can scale it up around big seasons (Black Friday, launches) or adjust it as your needs change.
What KPIs will I see?
Open rate, click-through rate, and conversion rate per campaign, plus revenue attributed to the program and how each segment performed.
Why choose eCommerce Today?
A certified Klaviyo Partner that manages email as a revenue channel
A team that shows up every month — with campaigns that perform
Consistency is easy to promise and hard to sustain. As a certified Klaviyo Partner running recurring programs for brands across fashion, supplements, home, and beauty, we’ve built the process to deliver quality campaigns on a reliable cadence — month after month, across every channel your customers use.
You get:
- A dedicated team handling strategy, copy, design, and sending
- Cross-channel campaigns coordinated across email, SMS, push, and WhatsApp
- Segmentation and A/B testing on every send
- Transparent monthly reporting tied to revenue
Consistency is the strategy. We make it effortless for you.
Let’s get your list on a rhythm that earns
Tell us about your current sending and goals. We’ll prepare a free audit and a sample monthly campaign calendar built for your brand.