Shopify development
Store builds, redesigns and theme customization
Our founders have been building and running eCommerce businesses since 2010. Founded in 2019, eCommerce Today has served 300+ brands across a wide range of verticals: fashion, beauty, sports, home & garden, automotive, pet stores, toys, hand-made goods and more.
This page covers building and changing your Shopify store: full store builds and redesigns, theme customization, consulting and audits, content and graphic design. If your store is live and you want more of its visitors to buy, see our Shopify CRO services.
Certified Shopify experts
In recent years, we’ve shifted our focus from Magento and have supported over 100 online stores with various challenges on Shopify.
From full store setups and theme customizations to migrations, catalog management, and app development, our certified 5-star experts are here to help you grow your business.
One major advantage of this platform is that most functionalities are built-in, minimizing the need for custom development—making it a smart choice for many businesses.
1. Website build or redesign
With the store management services, our Shopify Agency can help you build your store from scratch and assist you every step of the way:
- Product Data Gathering: from SEO optimized content: titles & descriptions to image editing to setting up meta fields, adding tags, creating collections, and building layouts
- Theme and Apps research and recommendations through competitor analysis, industry best practices, and customer requirements
- Brand style guide – a digital document that specifies every aspect of the look and feels of your brand: logo, color palette, typography, tone of voice, other imagery: photos, illustrations, and artwork
- Navigation: building website main menu, footer menu, and other navigation menus needed, creating collections and linking accordingly
- Install and configure the theme – going through each website element and section, removing some unneeded features and adding other features that make sense to the website functionality; typography – fonts, size, and colors
- Create header: select which elements make sense in the header, adjust logo height and menu layout for an optimized header that includes: the main menu, search bar, cart and account icon, logo, and tape with the selling proposition
- Create footer: create navigation menus for the footer, link them to the theme, and adjust the layout so that all elements are neatly combined: all needed policies and pages: about us, shipping policy, return policy, privacy policy, terms, and conditions, contact details, newsletter subscription section. We will create standard legal policies for the footer menu
- Build and design a homepage that converts the brand’s message. Some recommended sections: a nicely designed main banner that tells the client what the site is about and why they should buy the products/use the services, featured products, collections, “our story”, reviews, product/store benefits bullet points
- Collection and product page build: we can work on collection filters, description, and header, layout, product sorting. The product page needs to be properly adjusted to the rest of the website, adding tabs for detailed information, size charts, dynamic button, payment icons, product labels
- Static pages: we can create custom pages for image display, about us, coming soon, contact us. We can also help with content for these pages
- Checkout customization: add logo and adjust colors and fonts; go through all settings for checkout and make sure it fits the website requirements
- Apps installation and removal recommendations. Each app does add to the theme code and impacts the speed of the store. If an app is not used or the impact is not noticeable, we recommend removing it. Publish the new theme only once all apps were evaluated and assessed with the client. Each time a new app is to be installed, we recommend backing up the theme (Duplicate it) and if the app is not what was expected, publish the fresh theme without app leftover code
- Order Notification Customization: we can customize transactional emails (order confirmation, shipment confirmation, order delivered) to show your store logo and colors. For more advanced customization of the text, and layout, we can work on HTML code
2. Consulting & auditing
We offer audits and strategy consulting in the following areas:
Shopify Site SEO Audit – we run your site through professional tools and will point out all of the SEO issues you need to fix or improve in order to increase your rankings.
Shopify Site Usability Audit – We will look at the website’s header, footer, homepage, collection, and product page structures, on static pages, search results pages, and shopping cart. We will check these pages for technical problems and compare them against industry best practices. You will get one final list of tasks that need to be completed in order to improve the website’s usability, complete with snips of the problems and solutions.
Email Marketing Automation for your Shopify Store – We will look at the email marketing workflow and processes, infrastructure, data quality, lists and audience segmentation, performance metrics, and integration. You will get one final list of recommendations, complete with snips of the problems and solutions.
Store Setup Guidance – Get help setting up things like payment and shipping options, custom store URLs, or website access controls.
If you’re looking for a Shopify Agency to review and optimize your store, we can help analyze data, work on audits and follow up with recommendations on how to take your business to the next level!
3. Content creation
Do you need help with website content? We’ve got you covered! Here is what we can do.
Blog Posts – Creating keyword-oriented blog articles based on a wide variety of categories
Product Descriptions – Optimize product titles, descriptions, meta information, and images
Collection Descriptions – Optimize category/collection titles and descriptions – SEO friendly
Social Posting/Recurring social posts – Creating optimized posts for social media channels – image, video, gif, text
Static Pages – “About us”, “Our Story”, “Our product”, etc – these are some examples of static page content that we can assist with
Email Marketing Content – whether you need help with email marketing automation or promotional campaigns, we would gladly help build the content for it
4. Graphic design
Create visual assets that speak to your brand identity and make your Shopify store stand out.
Brand Guide – A brand kit is essentially a toolbox for spreading your brand’s visual identity across everything you design Landing Pages and Infographics – Preparing landing pages based on ideas or requirements. From wireframes to the final product. Banners – Banners optimized for a website, social media, email, social and regular print
Newsletters – Email templates optimized for desktop/mobile view based on today’s best practices Static Pages – “About us”, “Our Story”, “Our product”, etc – these are some examples of static page content that we can assist with Video and Photo Editing and Optimization – optimizing and editing videos and photos for web use
Our latest work
Here are a few examples of projects we’ve helped brands complete: All case studies
Relaunched on a mobile-first theme with Arabic RTL and native Saudi payment gateways, which led to a 12-month growth retainer.“The combination of commercial thinking and technical depth in the same team is what stands out.” Digital Marketing Lead, Al-Ittihad Club Company
Launched on Shopify on July 28, 2026 with six European markets, a B2B portal, a square-meter price configurator and over 1,000 manual 301 redirects.
A minimalist, mobile-first Shopify redesign with Klaviyo welcome, abandonment and VIP flows, advanced filters and Shopify Markets for Europe and the US.
Launched on Shopify on June 25 with 25+ smart collections by intent, zodiac sign and look, and over 24,000 URLs redirected to keep SEO authority.
A Shopify store built from scratch, with a tag taxonomy that fills collections automatically and Appstle subscriptions with 20% off approved products.Let’s discover how our Shopify Agency can help you to find the best approach, tools, and optimal direction!
Founders built and exited their own stores.
Stefan Chiriacescu built and exited ecommerce businesses in the US and Europe before founding eCommerce Today in 2019. Today he mentors our team and clients and speaks about marketing automation and AI at events all over the world.
“‘Wasn’t me, the AI wrote it’ is not a strategy. Humans own the outcome.”
- Specialists, all in-house
- 30+
- Languages: English, Romanian, Italian, Hungarian
- 4
- Outsourced projects in the last 5 years. None.
- 0 (Zero)
Tell us what you need built
Describe the store, feature or redesign you have in mind. We propose the approach, an estimate and a timeline.
- Europe
- +40 738 496 728