Email Marketing Automation (Flows Management)
Turn Every Customer Journey Into an Automated Sales Flow
Flows are where real email revenue happens.
We design, implement, and optimize your automations so every customer interaction from signup to reorder drives measurable profit.
Why Automations Matter
Automation Is the Engine Behind Predictable Revenue
Email campaigns generate spikes in sales.
Automations generate consistency.
Properly designed flows recover lost sales, nurture loyalty, and increase repeat purchases, automatically.
Core flows we build and optimize:
- Welcome & onboarding
- Abandoned cart & checkout recovery
- Browse abandonment
- Post-purchase follow-up
- Winback & replenishment
- Loyalty & cross-sell sequences
Once these are live, they run — and earn – 24/7.
Mihai C. - Online Marketing Manager, Mobexpert
Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built dedicated flows for our newly launched loyalty program, an important step in personalizing communication with our loyal customers.
We truly appreciate their professionalism and responsiveness. We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication.
How it works
Frameworks That Scale with Your Store
Audit & Benchmark
We review your existing flows and identify missed opportunities.
Strategy Design
Map the full customer lifecycle with tailored automation points.
Flow Implementation
Build, test, and deploy advanced Klaviyo flows.
Optimization
Split-test subject lines, delays, and segments for better conversion.
Reporting & Growth
Track revenue attribution and continuously improve performance.
WHAT YOU GAIN
Automations That Pay for Themselves — and Then Some
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20–40% of total store revenue from automated flows
- Consistent engagement and brand presence
- Reduced workload for your team
- Customer journeys that feel human — not robotic
- A scalable foundation for retention and loyalty
Each flow becomes a silent salesperson that never takes a day off.
Wonderful Employees
5* Reviews in the shopify partner directory
Average number of stores built or migrated per year
Cups Of Coffee our team drinks each month
Risks we eliminate (peace of mind)
Automation Risks Eliminated
Many stores delay automations because of common concerns such as poor deliverability, spammy messages, broken logic, or flows that fail to convert.
These risks appear when automations are built without a clear strategy.
Here is what a professional automation setup eliminates:
• No revenue leaks. Key customer actions are captured and monetized
• No spammy experiences. Flows are timed, segmented, and aligned with your brand
• No deliverability issues. Clean structure and best practices applied from day one
• No guesswork. Each flow is built with clear goals and performance benchmarks
• No wasted effort. Automations are optimized continuously, not just launched
Well-built automations replace uncertainty with control.
You maintain your brand voice, improve customer experience, and generate consistent revenue automatically.
Our Latest Work
Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results:
FREQUENT QUESTIONS
1. How many automations do I need for my store?
Most eCommerce stores perform well with 5–7 essential automations that cover key customer actions and lifecycle moments.
2. What’s the difference between campaigns and flows?
Campaigns are one-time sends for promotions or announcements.
Flows are automated sequences triggered by customer behavior.
3. How fast can I see ROI from automations?
Core automations usually start generating results within 2–4 weeks after launch.
4. Can you manage my flows long-term?
Yes. We handle ongoing optimization, testing, and performance monitoring.
5. Do you also handle SMS or cross-channel automations?
Yes. We manage SMS and cross-channel automations alongside email, depending on your setup and goals.
Why choose eCommerce Today?
First and Only Klaviyo Master Platinum Partner in Romania
This certification is Klaviyo’s highest level — reserved for agencies whose client accounts rank among the top globally for performance, engagement, and automation revenue.
It means our team works directly with Klaviyo’s product specialists, gaining access to tools, features, and data insights before they’re released publicly.
So your brand benefits from:
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Enterprise-level strategy & setup
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Advanced segmentation and deliverability optimization
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Cross-channel flow orchestration (Email + SMS + Push)
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A partner recognized for measurable client performance
When we build flows, they don’t just look good — they perform.
Let’s Turn Your Emails Into an Automated Growth System
Tell us about your current automations — we’ll prepare a free audit showing how to improve flow structure, timing, and revenue results.