eCommerce Guides
Shopify Meetup CEE 2026: The Inside Story of Europe’s Biggest Shopify Event
Let’s be honest: if you’re running a Shopify store in Central & Eastern Europe and you weren’t at the Grand Hotel Bucharest on May 28th, you missed out big time. The Shopify Meetup CEE came back for its second edition, and the vibe was incredible. Last year was...
Shopify Agentic Storefronts: A Complete Guide to AI-Powered Commerce in 2026
The way customers discover products online is changing faster than ever. For years, ecommerce brands have optimized for search engines, social media, and marketplaces. Now, a new channel is emerging: AI-powered shopping assistants. With the introduction of Shopify...
Scaling Your Online Store in 2026: Why is Shopify the Best eCommerce Platform
Many businesses frequently evaluate whether Shopify is the right platform for their websites or, if they are already selling online, whether they are utilizing the platform to its full potential. There is one question that crosses my desk more than any other: "Should...
The Post-Purchase Experience Is the Marketing Budget You’re Not Funding
E-commerce teams prioritize building a customer's initial trust, pouring massive sums of money into acquiring new customers. However, that means they spend almost nothing reinforcing the trust that current customers have already placed in them, and many teams miss...
How to Use a Build Your Own Bundle Strategy to Raise AOV on Your Shopify Store
Your customers browse, add one product to their cart, and check out. Your average order value stays flat, and simple percentage discounts do not fix the problem. A Build Your Own Bundle changes that pattern. Instead of discounting one product, you invite shoppers to...
How Google’s May 2026 Updates Are Reshaping Ecommerce – And What to Do About It
If you run an ecommerce store, the past two weeks have been the most consequential stretch of Google updates in years. Four shifts - three of them rolled out quietly between May 13 and May 15, the fourth announced yesterday at Google I/O 2026 - are quietly rewriting...
Maximizing E-Commerce Growth with Judge.me: The Ultimate Guide to Revenue, Trust, and SEO
In the competitive landscape of modern e-commerce, two factors dictate the success of a brand: Trust and Visibility. Merchants on platforms like Shopify are constantly searching for tools that can bridge the gap between a casual visitor and a loyal customer. According...
Stop Writing for the Wrong Brain: The Secret Psychology of High-Converting Email Copy
If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don't fail...
Mastering the 2026 Klaviyo Updates: A Strategic Roadmap for Growth
At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential...
The Forgotten Revenue Lever: How to Build Search Abandonment Email Flows That Actually Convert
Search abandonment occurs when a highly motivated shopper types a specific query into your site's search bar but leaves without buying. By utilising targeted Klaviyo automations and optimising the on-site search experience, scaling Shopify brands can recover lost...
Shopify Order Data Portability: Stop Being a Slave to Manual Exports
Managing a growing Shopify store is hard enough without having to fight your own data. As you scale, your orders need to live in more places than just your Shopify admin. They need to reach your accounting software, your warehouse (WMS), your ERP, or your fulfillment...
The “Shop” Revolution: Why Your Storefront Now Lives in 300 Million Pockets
For a long time, the Shopify Shop App was seen as a simple order tracker, the "purple app" customers used to see when their package would arrive. Fast forward to the Shopify Winter ’26 Edition, and that narrative has completely shifted. With over 300 million active...