WhatsApp automations & community building
Turn conversations into conversions — with WhatsApp automations
Your customers already chat on WhatsApp.
We help your store join that conversation — through smart automations, personalized follow-ups, and community engagement that builds loyalty.
Why WhatsApp matters
Because Customers Respond to Conversations — Not Campaigns
Email and ads can inform. WhatsApp connects.
It’s where customers ask questions, share feedback, and expect instant answers.
Done right, it becomes a powerful sales and retention channel — not just support.
With an integrated setup, you can:
- Send order updates and restock alerts instantly
- Recover abandoned carts with friendly reminders
- Automate personalized offers and loyalty messages
- Create private customer groups for product drops or VIP access
- Gather feedback and reviews in real time
WhatsApp is where commerce feels human again.
What you gain
- 98% message open rate within 2 minutes
- Higher conversion from conversational selling
- Stronger relationships through direct communication
- Seamless integration with your automation tools
- Increased loyalty and repeat purchase rate
Our latest work
Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results: All case studies
+230% revenue from automated flows after the rebuild that began at the end of 2025, with unique opens up 180% and conversion rate up 59%.
Dr Lamia: Lifecycle Email Marketing That Protects a Luxury Brand
Domain authentication, desktop and mobile signup popups and four behavioral flows with 17 emails, plus a growth roadmap for email, CRO and SEO.
Six Klaviyo flows with 16 emails and two pop-ups, built on a brand-aligned template with full domain authentication and handed over with training.
Daily send volume reached 133x the Day 1 level over a nine-day warm-up, with delivery between 95% and 100% every day.How it works
From Automation to Engagement — All in One System
Integration & setup
Connect WhatsApp with Shopify, theMarketer, or Klaviyo.
Automation design
Configure key flows (cart recovery, winback, order confirmation, review request).
Community building
Create segmented groups for loyal buyers, VIPs, and product testers.
Personalization & content
Use customer data to send relevant, contextual messages.
Performance & optimization
Measure engagement, conversion, and retention metrics.
Why choose eCommerce Today?
Certified theMarketer Expert Partner — Recognized for Account Performance
Ecommerce Today is a theMarketer Expert Partner, certified for top-performing client accounts across automation, loyalty, and conversational marketing.
That means your WhatsApp strategy is managed by a team that:
- Builds fully automated yet human-feeling communication flows
- Connects WhatsApp seamlessly with your Shopify and Klaviyo ecosystems
- Designs creative, compliant, high-response message templates
- Optimizes performance through data-backed testing
We don’t just send messages — we build communities around your brand.
Founders built and exited their own stores.
Stefan Chiriacescu built and exited ecommerce businesses in the US and Europe before founding eCommerce Today in 2019. Today he mentors our team and clients and speaks about marketing automation and AI at events all over the world.
“‘Wasn’t me, the AI wrote it’ is not a strategy. Humans own the outcome.”
- Specialists, all in-house
- 30+
- Languages: English, Romanian, Italian, Hungarian
- 4
- Outsourced projects in the last 5 years. None.
- 0 (Zero)
Frequent questions
How does WhatsApp automation fit into my overall marketing strategy?
At eCommerce Today, we don’t view WhatsApp as an isolated tool but as a critical part of a broader lifecycle marketing system. It complements your Klaviyo email flows by providing a high-engagement channel for time-sensitive alerts, such as flash sales, back-in-stock notifications, and urgent cart abandonment reminders.
What kind of results can I expect from building a WhatsApp community?
WhatsApp offers significantly higher open and click-through rates compared to traditional channels. By moving conversations into a community setting, you foster direct loyalty and conversational commerce, often leading to faster conversion cycles and increased customer lifetime value (LTV).
Is this service available as a standalone project or through a retainer?
We offer both options. You can start with a one-time WhatsApp automation setup to integrate the channel with your Shopify store and initial flows. However, most brands find the most value through our Managed Services Retainer, where we proactively manage campaigns, optimize community engagement, and handle ongoing technical maintenance.
How do you ensure WhatsApp messages don't become intrusive for my customers?
Our strategy is rooted in data and segmentation. We use customer behavior data from Shopify to ensure messages are relevant and timely, focusing on high-value triggers like transactional updates or exclusive VIP offers rather than “spamming” your entire list.
Can you integrate WhatsApp with my existing Shopify and ERP systems?
Yes. As a technical Shopify agency, we specialize in ensuring all your tools talk to each other. We handle the technical integration between Shopify, your chosen WhatsApp platform, and any existing ERP or CRM systems to ensure inventory, customer data, and order statuses are synced in real-time.
Let’s build your WhatsApp growth strategy
Tell us about your brand — we’ll prepare a free audit showing how WhatsApp automations can increase engagement, loyalty, and repeat revenue.
- Europe
- +40 738 496 728