PPC (Paid Media Ads Management)
Scale Your Shopify Store with Performance-Driven Paid Media
Smart advertising isn’t about spending more — it’s about spending right.
We manage your campaigns across Google, Meta, TikTok, and Pinterest to maximize ROI, profit, and long-term growth.
Why PPC Management Matters
Your Store Deserves More Than “Set It and Forget It”
Running ads is easy. Running profitable ads is strategy.
Effective PPC management connects your creative, product, and audience data to deliver results that compound over time — not just clicks.
Our approach focuses on:
- Full-funnel advertising (Awareness → Consideration → Conversion → Retention)
- Profit-based campaign optimization
- Accurate tracking and attribution
- Continuous A/B testing and creative refresh
- Budget allocation aligned with business goals
Every campaign we launch is built to learn, improve, and scale predictably.
Mihaela T.
I started working with Ecommerce Today in August 2025 for Klaviyo flows, and their quick results led us to expand into ads and website optimization.
They are a reliable partner, not just a vendor. Their organization is seamless, and my account manager, Karina, is a gem—sharp, thorough, and attentive. I appreciate their technical expertise, as every change is carefully tested and yields measurable results.
To level up, I’d love to see even more bold creativity. In an AI-saturated market, a distinctive creative voice is key, and I’m excited to push those boundaries together.
How works
Data-Led, Creative-Driven, Revenue-Focused
Account Audit & Strategy Setup
Review structure, targeting, tracking, and results.
Funnel Planning
Build or refine top-, mid-, and bottom-funnel campaigns.
Creative & Copy Development
High-converting visuals and message frameworks tailored to your audiences.
Launch & Optimization
Continuous testing and scaling based on KPIs and profitability.
Reporting & Forecasting
Transparent insights into cost per sale, ROAS, and profit trends.
WHAT YOU GAIN (YOUR BENEFITS)
Predictable Growth. Real Profit.
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Performance-based campaign management
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Better return on ad spend through smarter targeting
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Accurate data tracking for Shopify conversions
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Consistent sales across platforms
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Time savings through full-funnel automation
We treat your ad budget like our own — every dollar has to perform.
200+
BRANDS SERVED
200+
REVIEWS ON SHOPIFY EXPERTS
35%
AVG. CONVERSION RATE UPLIFT
10+
YEARS OF ECOMMERCE EXPERIENCE
Risks we eliminate (peace of mind)
Advertising Uncertainty — Gone for Good
Many store owners hesitate to scale because of past “horror stories”—wasted budgets, “ghost” attributions, and vanity metrics that don’t match the bank account. These risks only exist when campaigns lack a data-driven strategy.
Here’s what professional PPC management eliminates:
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No Wasted Ad Spend — Every dollar is allocated based on profitability, not guesswork.
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No “Black Box” Reporting — Total transparency on ROAS and CAC—no hiding behind clicks.
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No Data Discrepancies — We fix tracking so your Shopify sales and ad platforms finally align.
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No Ad Fatigue — Continuous creative refreshes prevent your performance from dipping.
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No Disconnected Strategies — Your ads, email, and CRO work as one unified system.
Professional management replaces “hope-based marketing” with predictable scaling.
Our Latest Work
Here are a few examples of successful projects s we’ve helped brands complete — each one with unique challenges and measurable results:
FREQUENT QUESTIONS
How does your PPC pricing model work for e-commerce brands?
We use a transparent flat-fee or performance-aligned pricing model based on monthly ad spend tiers. There are no hidden fees or locked percentage traps, ensuring our primary incentive is scaling your net store profitability.
Which paid advertising channels do you manage for Shopify stores?
We manage full-funnel ad campaigns across Google Ads (PMax, Search, Shopping, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads, and Pinterest Ads. We also set up Microsoft/Bing Ads for expanded desktop search reach in US/EU markets.
What minimum monthly ad budget is required to work with your PPC team?
We typically recommend a minimum ad budget of $3,000 to $5,000 per month across channels. This ensures sufficient conversion data volume for algorithm learning, statistical A/B testing, and rapid optimization.
How do you fix data tracking and attribution discrepancies between Shopify and Meta/Google?
We implement server-side tracking via the Shopify Server-Side Conversions API (CAPI) and Google Tag Manager (GTM). This bypasses iOS privacy restrictions and ad blockers, restoring accurate 1:1 attribution between your ad dashboards and bank account.
Will scaling PPC campaigns affect our Google Performance Max or organic SEO listings?
No, our paid search campaigns are optimized alongside your store’s backend Schema and SEO structure to create synergy rather than cannibalization. We protect branded search terms while scaling non-branded, high-intent Google Shopping assets.
How do you handle ad creative development, copywriting, and visual assets?
Our in-house creative team designs custom ad hooks, video concepts, static banners, and direct-response ad copy tailored for each platform. We continuously run creative refresh cycles to prevent ad fatigue and drop in click-through rates (CTR).
How quickly can we expect measurable ROI or ROAS improvements from paid ads?
Initial campaign restructures, tracking fixes, and ad copy refreshes yield performance improvements within the first 14 to 30 days. Full algorithmic scaling and MER (Marketing Efficiency Ratio) optimization usually stabilize within 60 days.
What is Marketing Efficiency Ratio (MER) and why do you prioritize it over ROAS?
MER measures total store revenue against total ad spend across all paid channels, giving an accurate picture of true net profitability. While platform-reported ROAS can be inflated by overlapping attribution, MER guarantees your real bottom-line grows.
How do paid media ads integrate with our email marketing (Klaviyo) and CRO strategy?
We sync custom audience segments directly between Facebook/Google and Klaviyo to exclude existing customers or target high-value LTV lookalikes. PPC traffic is routed to high-converting, CRO-tested landing pages to maximize conversion rates.
What custom reporting and communication will we receive each month?
You receive real-time access to a custom Looker Studio dashboard tracking ROAS, CAC, MER, and spend. We also host bi-weekly or monthly performance strategy calls with your dedicated PPC Account Manager.
Why choose eCommerce Today?
A Full-Service Shopify Plus Partner — Not Just an Ads Agency
As the first Shopify Plus Partner in Romania, Ecommerce Today manages paid media in direct connection with store optimization, email automation, and CRO — all under one roof.
That means your PPC doesn’t work in isolation; it’s part of a connected system built to maximize your store’s total ROI.
With our approach, you get:
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Unified data across Shopify, Klaviyo, and Google Analytics
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Cross-channel coordination (Email ↔️ PPC ↔️ CRO)
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Custom dashboards for real-time visibility
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A team of certified Google, Meta, and TikTok specialists
We don’t chase vanity metrics — we scale revenue sustainably.
Let’s Make Every Ad Work Harder
Tell us about your current campaigns — we’ll prepare a free audit showing where to optimize spend and how to increase ROI sustainably.