EMAIL MARKETING A-to-z
8 Step – Complete Email Marketing Checklist
Doing Email Marketing correctly is something that evades the vast majority of eCommerce stores. Most forget to do even the most basic of operations. We have compiled the below checklist for you to follow and ensure you are doing things right. Follow it closely and get...
Increase Foot Traffic in Your Retail Store – Email Automation
Using Email Marketing Automation is a good way to grow your online business but it's also a GREAT way to grow your retail store foot traffic. Selling online implies you are investing money in bringing traffic to your website, there is no question about it. Traffic...
4 Advanced Email Marketing Automation Flows
In this guide, I will detail 4, more advanced, flows that you should set up as soon as possible within your Email Marketing Automation program. 1. Returning Customers These are customers that have placed 2 or more orders on your website. On top of the traditional...
4 Simple Email Marketing Automation Flows
Get your first 4, basic Email Marketing Automation Flows ready today. I'll explain each and share ideas you can use on your business. 1. New Subscribers New Subscribers have been to your website and have subscribed to your newsletter but they have not yet made a...
The Quick Guide to Email Marketing Automation
If you're reading about Email Marketing Automation, odds are that you are familiarized with the verbiage and have the basics already done and set up correctly. Let's discuss the most important part of today's marketing efforts - Email Automation and Personalization...
Email Marketing Automation – The Blueprint
Email Marketing Automation means sending out automated, or triggered, emails to your subscribers based on actions they take or have taken in the past. Automation emails range from the classic Shopping Cart Abandonment to Replenishment Campaigns, from Browse...
1 Key Element That Will Improve Your Bulk Sends
What are Bulk Sends? Bulk Sends are emails that you design and send to all or a large number of subscribers. The time when Email Marketing meant pushing Bulk sends 2-3 times per week in order to generate sales is DONE. You need to stop doing that right away because...
Increase your Email Open Rate with 3 Easy Steps
The Open Rate is a very important KPI that you are using to measure how many subscribers open your emails. You should be looking at, and constantly trying to improve your Open Rate. More Opens equal more chances to get your message, and/or promotion across. If you...
5 Must-Haves When Selecting an Email Marketing Provider (Case Study)
What is an Email Marketing Service Provider? This is a 3rd party service that connects to your eCommerce store (ideally) and enables you to send out transactional and marketing emails. Examples are MailChimp, Klaviyo, DotMailer, Bronto, Constant Contact, Springbot,...
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