EMAIL MARKETING A-to-z

We’ve developed email marketing automation for hundreds of eCommerce businesses large and small.
As an agency that works with businesses in a variety of industries, we’ve seen many complex scenarios. We’re making this information public to help anyone who wants better results with email marketing.

15 Proven Strategies to Optimize Your Campaigns

15 Proven Strategies to Optimize Your Campaigns

In today's fast-paced digital age, where communication channels are abundant, email marketing continues to shine as a powerful tool for businesses. It allows you to establish connections, drive engagement, and boost conversions. However, crafting successful email...

Klaviyo vs Shopify Email: Which one is better?

Klaviyo vs Shopify Email: Which one is better?

One of the most important comparisons to check out when you’re running a store on Shopify is whether you should use Klaviyo or Shopify Email for email marketing and especially automation flows. To run campaigns smoothly and efficiently, you have to choose the platform...

Welcome Email Series

Welcome Email Series

A welcome email is the first interaction your business has with your new subscriber. It represents the perfect opportunity to leave an excellent first impression on your customer. The main goal of this welcome message is to confirm a new registration, welcome a new...

Cart Abandon Email Series

Cart Abandon Email Series

Cart abandon is the most inevitable situation in the e-commerce world. Nearly  76% of carts are abandoned every year - that means that only 1 in every 4 customers finishes their purchase. This comprehensive blog intends to look at how to recover lost customers by...

The 8 Steps Checklist for eCommerce Email Marketing

The 8 Steps Checklist for eCommerce Email Marketing

Doing Email Marketing correctly is something that evades the vast majority of eCommerce stores. Most forget to do even the most basic of operations. We have compiled the below checklist for you to follow and ensure you are doing things right. Follow it closely and get...

4 Advanced Email Marketing Automation Flows

4 Advanced Email Marketing Automation Flows

In this guide, I will detail 4, more advanced, flows that you should set up as soon as possible within your Email Marketing Automation program.1. Returning Customers These are customers that have placed 2 or more orders on your website. On top of the traditional...