EMAIL MARKETING A-to-z
We’ve developed email marketing automation for hundreds of eCommerce businesses large and small.
As an agency that works with businesses in a variety of industries, we’ve seen many complex scenarios. We’re making this information public to help anyone who wants better results with email marketing.
Stop Writing for the Wrong Brain: The Secret Psychology of High-Converting Email Copy
If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don't fail...
Mastering the 2026 Klaviyo Updates: A Strategic Roadmap for Growth
At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential...
The Forgotten Revenue Lever: How to Build Search Abandonment Email Flows That Actually Convert
1. The Cart Abandonment Trap Everyone in ecommerce is obsessed with Cart Abandonment. It is the metric that screams the loudest. Someone almost gave you their money, and then they vanished. It is painful to look at. But if you only focus on the cart, you are leaving...
The Ecommerce Revenue Calendar: Plan Every Sale, Offer, and Campaign That Grows Your Brand All Year
Most ecommerce brands leave money on the table every single month. Not because their products are bad, not because their ads are broken, and not because their audience is too small. They leave money on the table because they have no plan. They react to holidays, blast...
The Power of Retention: 3 Advanced Klaviyo Automations That Turn One-Time Buyers Into Brand Advocates
In the e-commerce landscape of 2026, relying solely on acquisition to drive growth is no longer sustainable. For years, brands could pour budgets into social platforms and rely on the volume of new customers to sustain revenue. But today, the math has changed. With...
5 Best Mailchimp Alternatives for eCommerce Businesses
When setting up an online store, you don’t need much to reach your email subscribers. A welcome campaign, an order confirmation email, a birthday message, and that’s pretty much it. So, you start your email marketing journey with Mailchimp’s free plan to test the...
Klaviyo – Omnisend – Shopify Email Comparison
Whether you’re planning to launch your very first online business or want to take your existing one to the next level, you shouldn’t overlook the importance of email marketing for reaching your customers regularly and surprising them with personalized offers that are...
The Power of PushOwl & Brevo: A Case Study in Boosting eCommerce Conversions
What Are Push Notifications? Push notifications are those quick, attention-grabbing messages that pop up on your device, whether you're actively using it or not. You might see them on your lock screen, in your browser, or even while using an app. They provide updates,...
Shopify Transactional Emails: Tips for Engagement and Customer Trust
A transactional email is an automated message sent after a customer takes a specific action on your website. It provides information related to the transaction and is personalized to each customer. Its goal is very clear; however, so many businesses do it wrong. Some...