EMAIL MARKETING A-to-z
We’ve developed email marketing automation for hundreds of eCommerce businesses large and small.
As an agency that works with businesses in a variety of industries, we’ve seen many complex scenarios. We’re making this information public to help anyone who wants better results with email marketing.
Fix the Checkout Before You Fix the Flows
Most retention conversations start too late. A brand looks at a flat repeat-purchase rate, a welcome flow that converts fine but reaches too few people, a win-back campaign landing on a list that is smaller than it should be, and the instinct is to fix the flows....
WhatsApp is Becoming a Real Retention Channel in Shopify
For years, WhatsApp lived in an awkward spot for Shopify merchants. Everyone knew the numbers were good, with open rates north of 90% and reply rates email could only dream of, but the channel sat outside the platform. You collected numbers in one tool, stored consent...
Shopify Sidekick Just Got Brains: How to Turn Your Marketing Data Into a Conversation
For most of its life, Shopify Sidekick has been a helpful generalist. It could answer questions about your store, draft a bit of copy, nudge you toward the right admin screen. Useful, but generic — the same assistant most merchants got, working off the same general...
How to Formulate Scientific A/B Tests that Actually Drive Revenue
Picture this familiar scenario: an e-commerce brand wants to boost sales, so the team launches an A/B test. They tweak a call-to-action (CTA) button from green to orange, add an emoji to an email subject line, or swap out a hero banner. Two weeks later, the results...
Stop Writing for the Wrong Brain: The Secret Psychology of High-Converting Email Copy
If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don't fail...
Mastering the 2026 Klaviyo Updates: A Strategic Roadmap for Growth
At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential...
The Forgotten Revenue Lever: How to Build Search Abandonment Email Flows That Actually Convert
Search abandonment occurs when a highly motivated shopper types a specific query into your site's search bar but leaves without buying. By utilising targeted Klaviyo automations and optimising the on-site search experience, scaling Shopify brands can recover lost...
The Ecommerce Revenue Calendar: Plan Every Sale, Offer, and Campaign That Grows Your Brand All Year
Most ecommerce brands leave money on the table every single month. Not because their products are bad, not because their ads are broken, and not because their audience is too small. They leave money on the table because they have no plan. They react to holidays, blast...
The Power of Retention: 3 Advanced Klaviyo Automations That Turn One-Time Buyers Into Brand Advocates
In the e-commerce landscape of 2026, relying solely on acquisition to drive growth is no longer sustainable. For years, brands could pour budgets into social platforms and rely on the volume of new customers to sustain revenue. But today, the math has changed. With...