Email – automation – SMS – push – WhatsApp
Full-service email & retention marketing
Stop relying solely on paid ads. We turn your subscriber list into your most profitable asset by building a unified retention engine across Email, SMS, and WhatsApp.
Your email list is the only channel you truly own.
Don’t burn it with spam. Grow it with strategy.
Most agencies treat email as a megaphone, blasting the same message to everyone. We treat it as a conversation. By combining advanced automation flows, segmented campaigns, and SMS/WhatsApp, we build a system that delivers the right message at the exact moment your customer is ready to buy.
The Result? Higher Lifetime Value (LTV), lower acquisition costs, and revenue that comes in even when you’re sleeping.
Email revenue we generated for clients
Revenue attributed to the email and SMS flows and campaigns we run, as reported by each client’s email platform and summed across accounts.
What you gain
- A Complete In-House Team: Strategists, copywriters, designers, and automation experts working on your account.
- 30-40% Revenue from Owned Channels: We aim to make email/SMS your most profitable revenue stream.
- Cross-Channel Synchronization: Email, SMS, and WhatsApp work together, not in silos.
- Zero Guesswork: Monthly reporting, A/B testing, and continuous optimization based on real data.
- Enterprise-Level Expertise: Access to beta features and top-tier support through our partner status
Our ecosystem
We don’t just “write emails.” We manage your entire retention infrastructure.
Advanced automation flows
The engine of your growth. We build and optimize complex flows (Welcome, Abandoned Cart, Winback, Post-Purchase) that run 24/7 to capture lost revenue automatically
WhatsApp & community
For the markets where it dominates — Europe, MENA, LATAM, and Asia. We turn WhatsApp into a sales channel, building VIP communities and conversational marketing that drives repeat purchases.
Focus on your brand vision. We’ll handle the communication that fuels your growth.
Our latest work
Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results: All case studies
Email click rate up 90.5% and open rate up 26.5% in July 2025 vs the previous year, with 28.10% of site revenue attributed to email.“We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication.” Online Marketing Manager, Mobexpert
Dr Lamia: Lifecycle Email Marketing That Protects a Luxury Brand
Domain authentication, desktop and mobile signup popups and four behavioral flows with 17 emails, plus a growth roadmap for email, CRO and SEO.
Six Klaviyo flows with 16 emails and two pop-ups, built on a brand-aligned template with full domain authentication and handed over with training.
Daily send volume reached 133x the Day 1 level over a nine-day warm-up, with delivery between 95% and 100% every day.Eliminate the “spam” factor & technical chaos
Bad email marketing does more harm than good. It damages your domain reputation and annoys your best customers.
- No Deliverability Issues: We monitor your sender reputation daily to ensure you land in the Inbox, not Spam.
- No “Batch and Blast”: We segment your audience so people only receive relevant offers.
- No Compliance Risks: We handle GDPR, TCPA, and CCPA consent rules for Email and SMS.
- No Silent Customers: We proactively re-engage people before they churn.
Why choose eCommerce Today?
Platform-Agnostic Experts. Decades of Combined Experience.
We’ve been building revenue engines on Klaviyo since 2016, but we don’t believe in a ‘one tool fits all’ approach.
We work with Klaviyo, Omnisend, Brevo and theMarketer, selecting the platform that best fits your infrastructure and budget. We are a Klaviyo Master Platinum Partner.
What this means for you:
- Deep Legacy Knowledge: Decades of cumulative experience managing high-volume international brands.
- Unbiased Strategy: We recommend the platform that drives the most profit for you, not the one that is easiest for us.
- Advanced AI: Cutting-edge segmentation logic that works across any enterprise-grade platform.
Strategies we teach on international stages
Our expertise isn’t just theoretical. Our CEO, Stefan Chiriacescu, is an active international speaker on AI, Marketing Automation, and Email Strategy.
We don’t just follow industry trends—we help define them. When you work with us, your store benefits from the same advanced retention frameworks we present at major global eCommerce conferences.
Led by operators who ran their own stores.
Stefan Chiriacescu built and exited ecommerce businesses in the US and Europe before founding eCommerce Today in 2019. He speaks about marketing automation and AI at events from Riga to Ho Chi Minh City.
“‘Wasn’t me, the AI wrote it’ is not a strategy. Humans own the outcome.”
- Specialists, all in-house
- 30+
- Languages: English, Romanian, Italian, Hungarian
- 4
- Outsourced work
- None
Questions we often get from clients
Can you manage Email, SMS, and WhatsApp marketing together in one strategy?
Yes, we build cross-channel retention engines where Email, SMS, and WhatsApp work seamlessly together without spamming your audience. For example, high-intent messages like cart abandonment alerts can trigger on WhatsApp/SMS for immediate visibility, while longer educational content goes via Email.
Do I need to provide the email copy, graphics, and email designs?
No, we provide a full-service solution including strategy, copywriting, custom HTML design, flow architecture, and technical setup. Your team simply approves the monthly campaign calendar before anything goes live.
Which ESP platforms do you work with (Klaviyo, Omnisend, Brevo)?
We are a Klaviyo Master Platinum Partner, but we also build retention systems on Omnisend, Brevo, and theMarketer. We select or optimize the specific platform that best matches your budget, list size, and tech stack.
How fast can we expect to see results from email marketing automation?
You will see immediate revenue uplift within the first 14 days as core automated flows (Welcome Series, Abandoned Cart, Checkout Abandonment) are built and published. Full flow optimization and list segmentation typically mature within 30 to 60 days.
How do you ensure our marketing emails don't end up in the Gmail Spam or Promotions folder?
We protect your sender domain reputation through strict deliverability protocols, clean IP warming, domain authentication (DKIM, SPF, DMARC), and automatic suppression of unengaged contacts. We monitor domain health metrics weekly to guarantee high inbox placement.
What percentage of total store revenue should come from email and retention channels?
A healthy e-commerce store should generate between 30% to 45% of its total monthly revenue from owned retention channels (Email, SMS, WhatsApp). Automated flows alone should account for at least 15% to 25% of overall sales.
How do you handle GDPR, TCPA, and data compliance for SMS and Email?
We enforce strict double opt-in protocols, clear consent disclaimers at checkout, and automated unsubscribe links across all channels. Our setups fully comply with GDPR (Europe), TCPA (US SMS laws), and CCPA standards.
Can you migrate our list and existing flows from another ESP to Klaviyo without losing data?
Yes, we handle complete ESP migrations with zero downtime or lost subscriber history. We migrate your email lists, custom properties, historical purchase data, suppression lists, and recreate your key automation flows on the new platform.
How do you approach SMS and WhatsApp marketing for international markets?
We set up localized SMS and WhatsApp channels tailored to regional consumer behavior, especially in markets like Europe, MENA, and LATAM where chat apps outperform email. We manage country-specific sender IDs, localized currency tags, and regional compliance rules.
What is the difference between automated flows and manual campaigns?
Automated flows are event-triggered messages (e.g., a customer leaves items in their cart) that run automatically 24/7 in the background. Campaigns are scheduled manual newsletters (e.g., product launches, holiday sales) sent to targeted audience segments.
Ready to turn your list into your most profitable channel?
Tell us about your current list size and goals. We’ll verify your setup and show you exactly where you’re leaving money on the table.
- Europe
- +40 738 496 728