Client Overview
Delicatessen is a Romanian gourmet retailer and direct importer with nearly two decades of experience bringing premium European food brands to Romania. Delivering to both retail food enthusiasts and B2B corporate clients, the store offers over 1,500 products—including fine chocolates, teas, olive oils, and artisan delicacies—backed by fast nationwide delivery and custom seasonal gift packages.
Challenge
When our collaboration began in H2 2025, Delicatessen needed to stabilize its digital infrastructure, optimize user experience for high-stakes shopping periods (such as the Christmas season), and replace fragmented communications with a scalable, fully automated email marketing system.
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E-Commerce & UX Optimization: Prepare the Shopify store for peak seasonal traffic through technical, visual, and conversion-focused enhancements.
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Lifecycle Email Architecture: Build an end-to-end email ecosystem to capture leads, drive repeat purchases, and increase overall customer retention.
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Behavioral Personalization: Segment audiences by purchase history, engagement, and spending behavior to send highly relevant content.
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Continuous Testing & Growth: Use heatmaps, site analytics, and A/B testing to refine site UX and email performance systematically.
1. Shopify Store & Seasonal Experience Optimization
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Technical Audit & Responsive Fixes: Resolved display issues across mobile and desktop devices, optimized site navigation, and preserved high PageSpeed scores.
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Holiday Campaign Architecture: Designed and published a fully branded Christmas Catalog, alongside dedicated landing pages for both B2B corporate gift offers and retail holiday shoppers.
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Data-Driven UX Enhancements: Analyzed user heatmaps, site search data, and exit pages to adjust product placement in collections and remove conversion friction.
2. Full Lifecycle Email Automation Ecosystem
We established a complete suite of behavioral email flows tailored to every stage of the funnel:
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Subscriber Onboarding & Intent: Welcome Series (multi-email onboarding) and Price Drop / Low Stock automated alerts.
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Abandonment Recovery: Site, Browse, Cart, and Checkout Abandonment flows featuring social proof and tailored reminders.
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Post-Purchase & Loyalty: New Customer Flow (encouraging repeat orders via complimentary product picks), UGC & Review Requests, and automated Sunset Sequences for list hygiene.
Key Results & Performance Highlights
+50.8% increase in overall attributed automation revenue
Automation expanded from 4% to 42% of total email revenue
+34.2% increase in total recipients reached
<0.3% bounce rate, -47.2% spam complaints, and -12% unsubscribes
Ongoing Optimization & Next Steps
With a solid technical foundation in place, ongoing work focuses on refining post-purchase communication, expanding product-specific workflows, testing high-converting email layouts/subject lines, and leveraging loyalty strategies to maximize long-term customer lifetime value (LTV).