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Case study: Services: Email Marketing
Dr Lamia: Lifecycle Email Marketing That Protects a Luxury BrandBeauty · Services: Email Marketing
Gazzelle.ro, a Romanian brand of handcrafted leather shoes for womenPaid traffic left without subscribing, abandoned browsers and carts got no follow-up, and the store had no automated lifecycle emails.Domain authentication, desktop and mobile signup popups and four behavioral flows with 17 emails, plus a growth roadmap for email, CRO and SEO.Email & retention
Marab Perfumery, a Romanian niche perfume house with over 14 years in the marketEmail was limited to basic Shopify sends, so new visitors, abandoned carts and first-time buyers got no automated follow-up.Six Klaviyo flows with 16 emails and two pop-ups, built on a brand-aligned template with full domain authentication and handed over with training.Email & retention
Infusion Blends, a gourmet butter and olive oil brand from Georgia, USASending a large campaign from a new email domain risked spam-folder placement or blacklisting.Daily send volume reached 133x the Day 1 level over a nine-day warm-up, with delivery between 95% and 100% every day.Email & retention
Driedfruits.ro, a Romanian online store for healthy foodThe existing email automations needed better segmentation, trigger logic and content matched to real purchase behavior.+230% revenue from automated flows after the rebuild that began at the end of 2025, with unique opens up 180% and conversion rate up 59%.Email & retention
Photosetup, an online photography store with a multi-brand catalogIts email channel needed to become a system that turns casual browsers into repeat customers, not a series of one-off newsletters.A 12-day Christmas campaign drove 54.84% of December email revenue, with a 34.52% open rate against a 31.60% average for the period.Email & retention
IXY, the official NEXT Kidswear franchise operator in RomaniaLaunching online in April 2026, it had an uncleaned database of about 35,000 contacts in Campaign Monitor and no core email automation.Moved to Klaviyo with a cleaned list, domain authentication, a ramp-up across 14 segments, desktop and mobile pop-ups and six core flows.Email & retention
The Vitamin Store, a Canadian retailer of practitioner-grade supplementsWith no structured email marketing, high-intent visitors left without a path to conversion and abandoned carts got no follow-up.Six automated flows with 16 emails, built on a Shopify integration, DNS authentication and automatic tagging by health interest.Email & retention
STARCREST, a Romanian home appliance brand founded in 2020 in BistrițaWith no structured email marketing, high-intent visitors left without follow-up, abandoned carts went unrecovered and buyers were not nurtured.Six automated flows with 16 emails, built on domain authentication, real-time sync of on-site behavior and dynamic interest tagging.Email & retention
R-ough, a brand building a global eCommerce businessThe brand had no email marketing foundation: no automated triggers, and 2,800 inactive contacts hurting deliverability.Inactive profiles suppressed, then 11 automated flows with 28 emails, from welcome and cart recovery to birthday, loyalty tier and points flows.Store build & redesignEmail & retention
Delicatessen, a Romanian gourmet retailer and direct importerAhead of its peak season, the store needed a Shopify setup ready for holiday traffic and an automated email system to replace fragmented communications.Automation revenue up 50.8%, and automation grew from 4% to 42% of email revenue, after the work that began in H2 2025.Email & retention
NailsUp, a nail art products brandThe brand needed stronger email marketing infrastructure and more consistent customer communication, through a move from PrestaShop to Magento 2.Six core Klaviyo flows, adapted for Magento 2 and redesigned for the new brand identity, then seven more flows and ongoing campaigns.Email & retention
VitasupportMD, a New Jersey supplement brand trusted by medical professionalsAfter a split with its previous agency, the store spoke too technically to everyday buyers and had no subscription option or email automation.+216% total sales from the redesign and marketing (May 2023 to December 2024), with email driving 28.62% of sales and marketplace sales up 44.29% YoY.Store build & redesignEmail & retentionSEO & GEO
Mobexpert, Romania’s largest furniture retailerEmail already performed well but had no long-term strategy, dated templates, missing flows and nothing ready for the loyalty program’s move online.Email click rate up 90.5% and open rate up 26.5% in July 2025 vs the previous year, with 28.10% of site revenue attributed to email.Email & retention
Solid Sleep, a US brand of science-backed sleep solutionsA move from Shopify to WordPress left a slow platform, disconnected marketing systems, email deliverability problems and underoptimized Amazon listings.Back on Shopify and Klaviyo with six rebuilt flows and restored deliverability, optimized Amazon listings and storefront, and a 40-hour monthly managed plan.Store build & redesignEmail & retentionPaid media
Archtek Socks, a US brand of premium performance socksThe custom-coded site had poor SEO structure, dated UX and little marketing automation, and non-technical staff could not make quick updates.Rebuilt on the Prestige theme with no custom code, plus six Klaviyo flows with 16 emails and a technical SEO foundation the team can manage alone.Store build & redesignEmail & retentionSEO & GEO
Bacademia, a Romanian online store for exam preparation materialsSelling printed books, digital downloads and audiobooks on WordPress called for a more scalable store, a better user experience and smoother operations.Moved to Shopify with all products, orders, customers and blogs, plus in-browser audiobooks, payment rules by product type, shoppable video and Klaviyo flows.MigrationEmail & retention
VitasupportMD, a supplement brand trusted by over 250 medical officesThe site’s language was too technical for everyday customers, and there was no subscription option, so sales were lost.+216% total sales and +543% subscription revenue after the store redesign (May 2023 to December 2024).Email & retentionPaid mediaSEO & GEO
