About Driedfruits.ro

Driedfruits.ro is a well-known Romanian online store focused on healthy nutrition, offering dried fruits, nuts, seeds, superfoods, natural snacks, and pantry essentials.

We began working together at the end of 2025 with a clear goal: to build a scalable email marketing framework grounded in clean segmentation, relevant customer journeys, and content aligned with real purchasing behavior. We started by reviewing the existing setup, then rebuilt the automation structure – improving filtering, trigger logic, and content – to create a stronger foundation for long-term retention.

Tech Stack & Infrastructure 

We started by reviewing the existing setup, then rebuilt the automation structure – improving filtering, trigger logic, and content – to create a stronger foundation for long-term retention. The entire execution was done using theMarketer  for email delivery, list segmentation, and automated flows. 

Objectives

• Newsletter strategy: Build a consistent, personalized calendar driven by customer segments, seasonality, and product interests.
• Ecosystem expansion: Launch behavioral sequences tied to customer actions and real-time product availability.
• Continuous optimization: Run monthly A/B tests on subject lines, content, and send times, and refresh underperforming automations.
• Data & deliverability: Implement Double Opt-In and monthly list cleaning to keep the database healthy and protect inbox placement.

Key Automations

We expanded the customer journey with a set of behavioral sequences:

• Back in Stock: Notifies customers when sold-out items are replenished, recovering lost purchase intent.
• UGC & Review requests: Post-purchase triggers that invite reviews and user-generated content to build trust.
• Personalized browse recommendations: Uses catalog data to serve suggestions based on recently viewed categories.
• Cross-sell: Recommends complementary products from purchase history to lift average order value.
• Sunset & Winback: Re-engages inactive buyers with targeted messaging and cleanly suppresses unengaged contacts to protect sender reputation.

Results

Once the new foundation was established and we took over the email automation segment, performance improved across all core metrics. By tailoring messaging directly to our buyer personas and optimizing time delays to reach customers at peak moments of intent, the automated flows delivered remarkable growth:

• +230% increase in revenue
• +180% increase in unique opens
• +103% increase in unique clicks
• +59% increase in conversion rate

With deliverability metrics stabilized and a healthy, growing subscriber base, we turned our focus to expanding the broadcast campaign calendar. By balancing educational content with commercial offers, we kept the audience engaged and informed without causing fatigue. This strategy drove strong campaign performance:

• +43% increase in unique opens
• +10% increase in Average Order Value (AOV)

Looking Ahead

The next phase focuses on implementing deeper, customer-focused segmentation to maximize relevance across every touchpoint. We are expanding our framework by building granular segments based on specific ordered products and introducing customized splits within our existing automated workflows. By tailoring follow-up messaging, product recommendations, and updates directly to a customer’s previous purchase history, we ensure every interaction feels personal and timely-driving higher customer lifetime value and long-term retention.

Want similar results for your store?

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