Store management for startups
Launch your Shopify store without the guesswork
Skip the months of trial and error. Get a dedicated team to build, launch, and manage your store while you focus on your product.
Why early management matters
Most startups fail because of fragmented execution. We give you a proven roadmap and a full team from day one, so you don’t waste budget on costly beginner mistakes.”
You’ll get:
- A clear launch roadmap and marketing foundation
- Store setup aligned with long-term scalability
- Help choosing the right apps, theme, and tools
- Continuous guidance on conversion, SEO, and customer communication
- Support from a full-service Shopify Partner team
Success isn’t luck. It’s having the right team behind you
What you gain
Build a store that’s ready to scale
- A Launch-Ready Store: No more ‘technical debt’. Your store is built for speed and conversion from the first click.
- Your Own Ecommerce Dept: Access senior designers, devs, and marketers for less than the cost of one junior hire.
- Zero Learning Curve: We handle the app setup, integrations, and automation so you can go live in weeks, not months.
You focus on the product. We’ll take care of everything else.
300+ Brands served
200+ 5* reviews on Shopify Experts
15+ Countries our clients operate in
50+ Years of eCommerce experience across our leadership team
Our latest work
Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results: All case studies
A 53% increase in yearly sales with the new Shopify store, delivered within 3 months and ahead of schedule.
Moved to Shopify with all customer, order and product data, local pricing and automated duties and taxes per market, and over 20 Klaviyo flows.
All product, order and customer data moved to Shopify, with multi-warehouse inventory, a return portal and over 20 Klaviyo flows.How it works
From Concept to Conversion — Together
Brand definition
Clarify positioning, tone, and visual identity.
Shopify setup
Store build, apps, and payment/shipping integrations.
Launch support
QA, testing, and early campaign guidance.
Growth management
Continuous review and optimization post-launch.
Why choose eCommerce Today?
Your All-in-One Shopify Partner for New Brands
Ecommerce Today is the first Shopify Plus Partner in Romania, working with brands of all sizes — from startups to enterprise.
Our all-in-one model gives new founders access to the same expertise used by top-performing Shopify stores.
That means:
- Seamless collaboration between design, dev, and marketing
- No need to hire multiple agencies
- A proven roadmap from launch to profit
Founders built and exited their own stores.
Stefan Chiriacescu built and exited ecommerce businesses in the US and Europe before founding eCommerce Today in 2019. Today he mentors our team and clients and speaks about marketing automation and AI at events all over the world.
“‘Wasn’t me, the AI wrote it’ is not a strategy. Humans own the outcome.”
- Specialists, all in-house
- 30+
- Languages: English, Romanian, Italian, Hungarian
- 4
- Outsourced projects in the last 5 years. None.
- 0 (Zero)
Frequent questions
How long does it take to launch a new Shopify store for a startup?
A typical startup Shopify launch takes between 3 to 6 weeks from initial strategy to public go-live. The exact timeline depends on product catalog size, custom theme requirements, and asset approvals.
Can you help with brand identity, logo design, and product content creation?
Yes, we offer complete brand building services including logo creation, brand guidelines, visual identity, and conversion-focused product copywriting. We ensure your new startup brand launches with a professional, enterprise-grade look.
What is included in the ongoing store management service for startups?
Our startup management service acts as your full fractional e-commerce department, handling daily catalog updates, theme maintenance, app configuration, conversion rate optimization (CRO), and promotional campaign setups. We manage the technical complexity so founders can focus strictly on product development and marketing.
What is the difference between a basic Shopify setup and a managed launch?
A basic setup only covers theme installation and core settings, leaving strategy and optimization to you. A managed startup launch includes strategic positioning, UX architecture, app stack integration, payment/shipping setups, rigorous QA testing, and ongoing post-launch support.
How do you handle third-party app selection and integrations for a new store?
We select and integrate lightweight, reliable apps for reviews, email marketing (like Klaviyo), subscriptions, and analytics to avoid code bloat. We audit every app to ensure zero impact on mobile page load speeds.
Do you provide ongoing management and maintenance after the startup launch?
Yes, we offer monthly retainers that cover continuous store maintenance, technical troubleshooting, new feature rollouts, and weekly promotional updates. You get dedicated developer and designer hours every month.
How do you optimize a new Shopify store for high mobile conversion rates from day one?
We design with a mobile-first approach, optimizing touch targets, sticky Add-to-Cart buttons, simplified guest checkouts, and fast-loading media assets. Every layout is tested across multiple mobile viewports before launch.
Can you set up international selling, multi-currency, and multi-language features?
Yes, we configure Shopify Markets to enable multi-currency checkout, localized language translation apps, dynamic tax calculations, and region-specific shipping rules for international expansion.
What metrics and performance reporting do you provide to startup founders?
We set up custom GA4 (Google Analytics) dashboards and deliver monthly reports tracking conversion rates, Average Order Value (AOV), page load speeds, and cart drop-off points with actionable next steps.
How does your team collaborate with our internal founders or marketing team?
We work via dedicated Slack/Teams channels and project management tools (Asana/Trello) with weekly status calls. You get a dedicated project manager who coordinates all tasks with our designers, developers, and CRO specialists.
Let’s launch your brand with confidence
Tell us about your idea — we’ll prepare a launch roadmap and management plan for your first 90 days on Shopify.
- Europe
- +40 738 496 728