Work
- Migration to Shopify from Custom Platform
- Multi-Location Configuration (multiple fulfillment centers)
- Return Portal Integration
- Enhanced Customer Account Experience
- Email Marketing Automation with Klaviyo
- Advanced Back-in-Stock and Preorder Functionality
Vertical / Geography
- Outdoor Fashion & Gear
- Romania / International Expansion Potential
The Project
Our team executed a full-scale migration covering all product, order, and customer data. We also implemented multi-location inventory capabilities, a dedicated return portal, advanced shipping configurations, and multiple automated email flows via Klaviyo—the result: a high-performance Shopify store built to scale with the brand’s continued growth.
Their project management was highly professional and well-organized. They consistently delivered milestones on time and maintained clear, proactive communication throughout the process. The team was responsive and attentive to our needs, approaching every challenge with openness and a solution-oriented mindset, ensuring that any issues were quickly addressed and resolved efficiently.
What did you find most impressive or unique about this company?
The professionalism and experience of the team, along with the strong organizational culture and the efficient management and distribution of tasks, were the most remarkable and distinctive aspects of this company.
Clutch.co: Review & Interview: https://clutch.co/go-to-review/593dc0df-7b88-42da-bc86-ff6c78193eb5/386782
The Process
We designed a new online store using a premium Shopify theme, carefully selected and customized to align with Allmountain’s brand identity and aesthetic. The new design not only improved performance and mobile responsiveness but also created a more intuitive, conversion-focused shopping experience—positioning the brand for sustainable growth.
Next, we configured Shopify’s multi-location inventory system to support Allmountain’s distributed fulfillment operations, allowing efficient stock management across warehouses and enabling faster delivery to customers.
We also implemented a return portal and a fully restructured customer account experience, giving customers better control over their orders, returns, and preferences—boosting satisfaction and reducing operational overhead.
To support marketing and retention, we developed an advanced email automation system with Klaviyo, which included over 20 flows covering key stages of the customer lifecycle. Additionally, we introduced back-in-stock and preorder automation, improving stock turnover and reducing lost sales.
Finally, we integrated Shopify with Google and Facebook, enabling Allmountain to run dynamic product ads, performance marketing campaigns, and real-time tracking for better decision-making and ROAS.
Shopify Store Design
Website Features
Shopify OS 2.0, Premium Theme Design, Multi-Location Fulfillment, Return Portal, Enhanced Customer Account, Email Automation with Klaviyo, Back-in-Stock & Preorder Alerts, Google & Facebook Marketing Integration.
Email Automation
- Welcome Flow
- Site Abandonment Flow
- Browse Abandonment Flow
- Cart Abandonment Flow
- Checkout Abandonment Flow
- New Customer Onboarding Flow
- Back in stock flow
These personalized sequences enhance engagement, drive conversions, and improve customer retention at scale.
SEO Foundations
- Technical audit using Google Search Console & Bing Webmaster Tools
- Sitemap setup, indexing, robots.txt optimization
- Fixing 4XX errors, duplicate metadata, and missing meta descriptions
- H1/H2 structure, image alt tags, page load improvements
- Content planning and competitor analysis foundation for next steps
Results
If you’re looking to upgrade your eCommerce infrastructure, streamline your operations, or launch performance-driven marketing, eCommerce Today is here to help.
Who is AllMountain.ro?
AllMountain.ro is a Romanian outdoor fashion brand known for its extensive selection of premium outdoor gear and apparel. The brand migrated from a custom-built platform to Shopify with eCommerce Today.
Why did AllMountain.ro migrate from a custom CMS to Shopify?
AllMountain.ro moved to Shopify to improve site performance, enhance the shopping experience and streamline operations. The focus areas were inventory management, order processing and fulfillment.
What data was migrated to Shopify for AllMountain.ro?
eCommerce Today ran a full-scale migration of all product details, order history and customer accounts from AllMountain’s legacy custom-built platform to Shopify.
How does multi-location inventory work for AllMountain.ro on Shopify?
eCommerce Today configured Shopify’s multi-location inventory system to support AllMountain’s distributed fulfillment operations. This allows stock to be managed across multiple warehouses and enables faster delivery to customers.
What return and customer account features were added for AllMountain.ro?
eCommerce Today implemented a dedicated return portal and fully restructured the customer account experience. Customers now have better control over their orders, returns and preferences.
Which Klaviyo email flows were set up for AllMountain.ro?
eCommerce Today built a Klaviyo automation system with over 20 flows covering the customer lifecycle. These include Welcome, Site Abandonment, Browse Abandonment, Cart Abandonment, Checkout Abandonment, New Customer Onboarding and Back in Stock flows.
How do back-in-stock and preorder features help AllMountain.ro?
eCommerce Today introduced back-in-stock and preorder automation for AllMountain.ro. The goal is to improve stock turnover and reduce lost sales when products are temporarily unavailable.
What SEO work was done for AllMountain.ro after the migration?
eCommerce Today delivered a Basic SEO Plan starting with a technical audit in Google Search Console and Bing Webmaster Tools. The work covered sitemap setup, indexing, robots.txt optimization, fixing 4XX errors, duplicate metadata and missing meta descriptions, H1/H2 structure, image alt tags and page load improvements.
Which marketing integrations were set up for AllMountain.ro?
eCommerce Today integrated the AllMountain Shopify store with Google and Facebook. This enables dynamic product ads, performance marketing campaigns and real-time tracking to support better decisions and ROAS.
How did AllMountain.ro rate eCommerce Today's project management?
In a Clutch review, AllMountain.ro described eCommerce Today’s project management as highly professional and well-organized. The client noted that milestones were consistently delivered on time, with clear and proactive communication throughout the project.