Shopify Store Redesign & Email Automation Setup

The Project, a renowned fashion retailer specializing in high-end couture and prêt-à-porter, sought to migrate from Webfutures to Shopify to enhance user experience, improve site performance, and streamline operations.


Shopify Store Redesign
Data Migration from Webfutures
ERP Integration
Email Marketing Automation

Vertical / Geography


The Process

To address’s challenges, we initiated a comprehensive strategy that began with competitor analysis and theme and app research. We migrated over 500,000 data points, ensuring no data loss, and implemented extensive SEO measures to maintain organic traffic. This included automatic redirects and manual checks of the top 1,000 indexed pages.

We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo. Additionally, we supported their integration partner with connecting Shopify to Facturis ERP.

The project required a total of 9 months to ensure a smooth and comprehensive transition. During this period, we migrated all data, created redirects, and collaborated with their marketing team to build a new and improved website. Weekly calls, sometimes twice per week, facilitated constant communication and progress tracking. Additionally, we conducted extensive training sessions to empower their team to effectively use Shopify.

Shopify Store Design

Website Features:

  • Advanced product filtering and layered navigation
  • Custom pages and policies implementation
  • Detailed SEO integration and optimization
  • Integration with Klaviyo for email marketing automation
  • Integration with Gorgias for customer service
  • Integration with AirCall for telephony solutions


The successful migration to Shopify and comprehensive site optimization for resulted in enhanced user engagement, operational efficiency, and ease of management, setting the stage for future growth.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).