WEBFUTURES TO SHOPIFY MIGRATION | LUXURY FASHION

OUR PROJECTS
RHEACOSTA.COM

Shopify Store Redesign & Email Automation Setup Rheacosta-shop.com

The Project

RheaCosta.com, a luxury fashion brand known for its haute couture and prêt-à-porter collections, partnered with eCommerce Today to migrate from Webfutures to Shopify. The migration aimed to improve site performance, enhance user experience, and streamline global operations by setting up multiple markets with localized pricing and automated duties and tax calculations. Additionally, we implemented advanced email marketing automation and optimized the product data structure, ensuring a seamless transition to Shopify.

Work

Migration to Shopify from Webfutures

Multi-Market Configuration (different views, pricing, and automated duties & taxes)

Full Customer, Order & Product Data Migration

UX & Design Improvements

Email Automation with Klaviyo (20+ automated flows)

Vertical / Geography

Luxury Fashion & Haute Couture
International

The Process

For RheaCosta.com, we carried out a structured Shopify migration, ensuring all data, including customer profiles, order history, and product catalog, was accurately transferred from Webfutures. We then configured Shopify Markets to enable localized pricing, region-specific product visibility, and automated duties & tax calculations, providing a seamless shopping experience for international customers.

Beyond migration, we worked on UX and design enhancements, refining the site’s structure and navigation for a more user-friendly and visually appealing shopping experience.

Additionally, we implemented a robust email automation system using Klaviyo, covering key touchpoints in the customer journey with over 20 automated flows.

Shopify Store Design

The new Shopify store for RheaCosta.com features an elegant, high-performance layout tailored for the luxury fashion market. The multi-market setup allows customers to shop seamlessly across regions, while dynamic pricing and tax automation simplify international transactions.

Advanced Email Automation

We set up an email marketing automation system with Klaviyo, covering:

  • Welcome Flow

  • Site Abandonment Flow

  • Browse Abandonment Flow

  • Cart Abandonment Flow

  • Checkout Abandonment Flow

  • New Customer Onboarding Flow

With over 20 automated sequences, this system engages potential customers and nurtures new buyers, driving higher conversion rates and retention.

Website Features

Shopify OS 2.0, Multi-Market Setup, Automated Duties & Taxes Calculation, UX & Design Optimization, Email Automation with Klaviyo, International Pricing & Region-Specific Product Visibility

Conclusion

The migration from Webfutures to Shopify for RheaCosta.com resulted in a scalable, high-performance global eCommerce store. With localized market configurations, automated tax calculations, enhanced UX, and advanced email marketing flows, we transformed the customer journey and streamlined operations for international sales.

If you’re looking to migrate to Shopify or optimize your Shopify eCommerce business, contact eCommerce Today for expert guidance.