WEBFUTURES TO SHOPIFY MIGRATION | LUXURY FASHION
OUR PROJECTS
RHEACOSTA.COM
The Project
RheaCosta.com, a luxury fashion brand known for its haute couture and prêt-à-porter collections, partnered with eCommerce Today to migrate from Webfutures to Shopify. The migration aimed to improve site performance, enhance user experience, and streamline global operations by setting up multiple markets with localized pricing and automated duties and tax calculations. Additionally, we implemented advanced email marketing automation and optimized the product data structure, ensuring a seamless transition to Shopify.
Work
Migration to Shopify from Webfutures
Multi-Market Configuration (different views, pricing, and automated duties & taxes)
Full Customer, Order & Product Data Migration
UX & Design Improvements
Email Automation with Klaviyo (20+ automated flows)
Vertical / Geography
Luxury Fashion & Haute Couture
International
The Process
For RheaCosta.com, we carried out a structured Shopify migration, ensuring all data, including customer profiles, order history, and product catalog, was accurately transferred from Webfutures. We then configured Shopify Markets to enable localized pricing, region-specific product visibility, and automated duties & tax calculations, providing a seamless shopping experience for international customers.
Beyond migration, we worked on UX and design enhancements, refining the site’s structure and navigation for a more user-friendly and visually appealing shopping experience.
Additionally, we implemented a robust email automation system using Klaviyo, covering key touchpoints in the customer journey with over 20 automated flows.
Shopify Store Design
The new Shopify store for RheaCosta.com features an elegant, high-performance layout tailored for the luxury fashion market. The multi-market setup allows customers to shop seamlessly across regions, while dynamic pricing and tax automation simplify international transactions.
Advanced Email Automation
We set up an email marketing automation system with Klaviyo, covering:
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Welcome Flow
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Site Abandonment Flow
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Browse Abandonment Flow
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Cart Abandonment Flow
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Checkout Abandonment Flow
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New Customer Onboarding Flow
With over 20 automated sequences, this system engages potential customers and nurtures new buyers, driving higher conversion rates and retention.
Website Features
Shopify OS 2.0, Multi-Market Setup, Automated Duties & Taxes Calculation, UX & Design Optimization, Email Automation with Klaviyo, International Pricing & Region-Specific Product Visibility
Conclusion
The migration from Webfutures to Shopify for RheaCosta.com resulted in a scalable, high-performance global eCommerce store. With localized market configurations, automated tax calculations, enhanced UX, and advanced email marketing flows, we transformed the customer journey and streamlined operations for international sales.
If you’re looking to migrate to Shopify or optimize your Shopify eCommerce business, contact eCommerce Today for expert guidance.
Who is Rhea Costa?
Rhea Costa is a luxury fashion brand known for its haute couture and prêt-à-porter collections, selling to customers internationally. The brand migrated its online store from Webfutures to Shopify with eCommerce Today.
Why did Rhea Costa migrate from Webfutures to Shopify?
Rhea Costa moved to Shopify to improve site performance, enhance the user experience and streamline global operations. A key goal was selling across multiple international markets with localized pricing and automated duties and tax calculations.
What data was migrated from Webfutures to Shopify for Rhea Costa?
eCommerce Today ran a structured migration that transferred all customer profiles, order history and the full product catalog from Webfutures to Shopify. The product data structure was also optimized during the move.
How was Shopify Markets set up for Rhea Costa's international customers?
eCommerce Today configured Shopify Markets for Rhea Costa with localized pricing, region-specific product visibility and automated duties and tax calculations. International customers see prices and products relevant to their region, which simplifies cross-border purchases.
What UX and design improvements were made to the Rhea Costa store?
eCommerce Today refined the site structure and navigation to make shopping easier and more visually appealing. The new Shopify store uses an elegant, high-performance layout designed for the luxury fashion market.
Which Klaviyo email flows were set up for Rhea Costa?
eCommerce Today built a Klaviyo automation system with over 20 flows covering key touchpoints in the customer journey. These include Welcome, Site Abandonment, Browse Abandonment, Cart Abandonment, Checkout Abandonment and New Customer Onboarding flows.
What did the Shopify migration deliver for Rhea Costa?
The migration gave Rhea Costa a scalable, high-performance Shopify store built for international sales. Localized market configurations, automated tax calculations, improved UX and Klaviyo email flows now support the full customer journey across regions.