Squarespace to Shopify Migration & Email Automation Setup Theolivescene.com

The Project

The Olive Scene faced several significant challenges that led them to seek our expertise. As an eCommerce business with three physical stores in Ohio, specializing in high-quality olive oils, vinegars, and kitchen accessories, they needed to migrate from Squarespace to Shopify to enhance marketing functionalities, improve user experience, and boost sales. Their existing platform’s limitations hindered effective marketing efforts, and they required accurate data migration, SEO and redirects, and POS integration from Lightspeed to Shopify.
Thanks to their new e-commerce website, the client saw a 53% increase in yearly sales, helping them grow their business. eCommerce Today was very responsive and delivered ahead of schedule, showcasing their quick turnaround times. They communicated via emails, messages, and virtual calls.


Squarespace Migration
Shopify Store Design
Email Automation Setup
POS Integration

Vertical / Geography

Gourmet Food & Kitchen Accessories
United States of America

The Process

To address The Olive Scene’s challenges, we initiated a comprehensive strategy that began with competitor analysis and theme and app research. We migrated all customer, order, and product data, ensuring no data loss and perfected product data. SEO measures were implemented to maintain organic traffic, including 301 redirects and manual checks of the top indexed pages.

We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo, including six email automation flows. Additionally, we consulted the client and assisted with the transition from Lightspeed POS to Shopify POS. The project was completed within 3 months, during which we improved the website’s UX and connected the store to essential marketing services.

Shopify Store Design

The new Shopify store for Theolivescene.com features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The Theolivescene.com team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.

Email Automation

We implemented a thorough Email Marketing Automation structure for Theolivescene.com, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


They were very responsive and ahead of schedule on projects.

Lisa M., Owner