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Case study: Services: PPC
SkatesUSA, an online retailer of skateboarding and skating productsSeasonal sales such as Memorial Day and Valentine’s Day needed to drive more sales through the existing, successful Google Ads setup, without a rebuild.Ad spend scaled 44x and conversion value grew 37x from May 2024 to May 2025, with ROAS up from 5.0 to 5.78.Paid media
Solid Sleep, a US brand of science-backed sleep solutionsA move from Shopify to WordPress left a slow platform, disconnected marketing systems, email deliverability problems and underoptimized Amazon listings.Back on Shopify and Klaviyo with six rebuilt flows and restored deliverability, optimized Amazon listings and storefront, and a 40-hour monthly managed plan.Store build & redesignEmail & retentionPaid media
SkatesUSA, a US skateboarding and skating gear retailerSeasonal promotions like Memorial Day needed to drive more sales through the existing Google Ads campaigns, without rebuilding the account.Nearly 37x the initial conversion value on 44x the ad spend from May 2024 to May 2025, with ROAS up from 5.0 to 5.78.Paid media
UleiDeMotor.ro, a Romanian automotive parts retailerPoor audience targeting, a fragmented funnel and weak Search campaigns kept ad ROAS stuck at 4.12 at the start of 2024.Conversion rate up 136% (0.91% to 2.15%) and ROAS up 77% (6.18 to 10.95) from Q4 2024 to Q1 2025.Paid media
NanoFlashlights, an Australian flashlight companyAn AI ad tool had left ROAS at 1.5x on Meta and 1.72x on Google, short of the 3x goal, with undefined targeting and no funnel structure.ROAS up to 4.51x on Meta and 3.21x on Google by the end of Q4, with cost per purchase down 68.8% and 69.4%.Paid media
VitasupportMD, a supplement brand trusted by over 250 medical officesThe site’s language was too technical for everyday customers, and there was no subscription option, so sales were lost.+216% total sales and +543% subscription revenue after the store redesign (May 2023 to December 2024).Email & retentionPaid mediaSEO & GEO
