New Gmail Email Authentication Requirements

Google and Yahoo revealed new email authentication requirements for bulk message senders on October 3, 2023, which are mandated to be in place by February 2024. Among these criteria is the setup of a DMARC record. This article will delve into the definition of a DMARC record and provide a quick guide on how to configure it on your DNS Hosting Provider.

What is a DMARC record?

DMARC, short for Domain-based Message Authentication, Reporting, and Conformance, serves as a crucial email security protocol that empowers domain owners to guard against unauthorized usage, such as email spoofing. It allows senders to assert message protection via SPF and/or DKIM, providing instructions to recipient servers on the actions to be taken in case authentication fails.

 

How to add a DMARC record to your DNS Hosting Provider:

 

1. Log in to your DNS Hosting Provider and choose “Create Record.”

2. Select the TXT DNS Record Type.

3. Add the Host Value:

In the host value/name field, enter the value “_dmarc.yourdomain.com.”

Note: In most cases, the hosting provider may automatically append the domain to the value, so you might only need to add “_dmarc” here.

4. Add “Value” Information:

For an initial setup, consider using a simple DMARC record:

v=DMARC1; p=none; rua=mailto:[email protected]

  • The tag-value pairs “v” and “p” are mandatory.
  • The tag-value pair “rua” is optional, but we recommend adding it to receive reports on your email’s performance. Replace yourdomain.com with your domain.

5. Click the Create/Save Button.

6. Validate Record Is Set Up Correctly:

After creating the DMARC record, verify that it was configured accurately.

 

How to add a DMARC record to Shopify:

If your DNS is managed by Shopify, to configure your DMARC record, follow these steps:

1. Log into your Shopify account, go to Settings> Domains, and select your primary domain

2. Click on the Domain Settings button and select Edit DNS Settings

How to add a DMARC record in Shopify

3. Add Custom Record and select TXT Record

How to add a DMARC record in Shopify

4. In the “Name” field, enter “_dmarc” and in the “TXT Value” field, input “v=DMARC1; p=none; rua=mailto:[email protected]

  • The tag-value pairs “v” and “p” are mandatory.
  • The tag-value pair “rua” is optional, but we recommend adding it to receive reports on your email’s performance. Replace yourdomain.com with your domain.
How to add a DMARC record in Shopify

5. Click Confirm

6. Validate Record Is Set Up Correctly:

After creating the DMARC record, verify that it was configured accurately.

 

 

 

Not sure how to do all this on your own? Reach out to us and our team will help you within 1 business day!

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