What Are Push Notifications?

Push notifications are those quick, attention-grabbing messages that pop up on your device, whether you’re actively using it or not. You might see them on your lock screen, in your browser, or even while using an app. They provide updates, special offers, or reminders in real-time: think of them as little nudges that keep your audience engaged with your brand. Tools such as PushOwl & Brevo make this easier.

From flash sales to delivery updates and event reminders, push notifications have become a common part of our daily digital experience. Even though they feel like a staple of modern communication, they’re actually pretty new. Apple introduced them in 2009 with the Apple Push Notification Service (APNS). This was a game-changer for how businesses connect with their audiences, making push notifications essential for real-time interactions.

Take a look at their influence:

97% of Americans own a smartphone.

The average person in the U.S. checks their phone 144 times a day.

On average, 46 push notifications are received daily.

Opt-in rates are impressive, with about 51% of iOS users and 81% of Android users signing up.

What Is Email Automation?

Email automation acts like your personal assistant for email marketing, letting you send the right message to the right person at just the right moment. It handles all the behind-the-scenes work by using dates, subscriber preferences, and behaviors to deliver well-timed, personalized emails, allowing you to focus on building deeper connections with your audience.

Also known as triggered emails, this approach enables you to follow up in ways that would be hard to do manually. For instance, if someone fills out a form, browses your website, or interacts with your app, you can automatically send them a timely and relevant email, making the communication feel personal. It’s like having your marketing run on autopilot while keeping that personal touch.

Push Notifications and Email Automation

Both email automation and push notifications have become crucial in today’s marketing strategies, especially as traditional advertising costs keep rising. Here’s why:

First, they’re cost-effective. Unlike paid ads that require a steady budget to maintain, email automation and push notifications let you reach your audience directly at a fraction of the cost.

They utilize owned channels. These tools allow you to communicate through platforms you control: your email list and subscribers, rather than relying on third-party networks. This independence helps you maintain a consistent connection with your audience without worrying about fluctuating ad rates.

They also enable personalized engagement. Email automation and push notifications are highly customizable, allowing you to send tailored messages based on individual behaviors, preferences, or needs. This level of personalization boosts engagement and drives conversions more effectively than broad, generic ads.

They also help build loyalty. Yes, ads raise initial awareness, but email and push notifications nurture long-term relationships with customers, providing timely updates, offers, and personalized content that keeps your brand top-of-mind.

Finally, they deliver a higher ROI. With precise targeting and low costs, these tools consistently yield a better return on investment compared to ads, ensuring your message reaches those genuinely interested in your products or services, which increases the likelihood of conversions.

In a time when ad budgets are tight, email automation and push notifications offer a smarter, more sustainable way to connect with customers and grow your business.

Introduction to PushOwl & Brevo

PushOwl is a game-changing web push notification app made just for Shopify stores, helping businesses connect with their visitors and increase sales. With PushOwl, you can send real-time notifications right to your subscribers’ devices, whether they’re using their phones or browsing on a desktop. This keeps your brand in their minds even when they’re not actively checking out your site.

What really makes PushOwl special is how it emphasizes automation and personalization. It includes handy features like abandoned cart reminders, back-in-stock alerts, and flash sale announcements, all designed to draw customers back to your store and keep them engaged. Plus, its segmented marketing options let you target specific groups with messages that really speak to their interests and behaviors.

Installation:

Getting PushOwl set up on your Shopify store is easy and it takes just a few easy steps:

1.   Visit the PushOwl App Page: Go to the PushOwl page on the Shopify App Store.
   

2.   Install and Grant Permissions: Shopify will take you to your admin dashboard. Just click “Install app” to finish the setup and allow PushOwl to work with your store.

Once you’ve got PushOwl up and running, setting up a solid push notification and email automation strategy is effortless with the PushOwl & Brevo integration. This powerful combination lets you connect with your customers through web push notifications, emails, and SMS: all from one platform. Here’s how to get started:

1. Sync Your Shopify Data: After installation, the app will sync your Shopify data, including customer info, product details, and orders. This sets you up for personalized messaging and effective audience segmentation.
2.   Authenticate Your Domain: To ensure your emails land in inboxes instead of spam folders, authenticate your domain on the Brevo platform. This step helps establish your sender identity and boosts deliverability.
3.   Set Up Your Sender Identity: Create a sender profile with your business name and email address, so your audience immediately recognizes your emails.
4.   Design and Automate Campaigns:

Push Notifications: Use PushOwl to send personalized, real-time notifications for sales, back-in-stock updates, and cart reminders.

5.   Email Campaigns: Brevo’s drag-and-drop editor makes it simple to create beautiful emails, and you can easily pull in your Shopify products with just one click.
6.   SMS Campaigns: Set up SMS messages for time-sensitive updates or offers to keep your customers engaged on the go.
7.   Automate Your Marketing: Create workflows that automatically send messages based on customer actions, like welcoming new subscribers or re-engaging those who haven’t interacted in a while. You can also set up abandoned cart reminders to encourage customers to complete their purchases.
8.   Segment Your Audience: Organize your subscribers into targeted lists based on their behaviors and preferences. This way, your messages become more relevant, leading to better engagement.
9.   Track and Optimize: Use the app’s analytics to keep an eye on how your campaigns are performing. A/B tests different strategies and refine your approach to achieve the best results.

By combining PushOwl and Brevo, you’re giving your Shopify store an all-in-one solution to connect with your audience across various channels. It’s a smart, scalable way to boost conversions and build lasting customer loyalty.

Ark Crystal Store Case Study

Using PushOwl for web push notifications and Brevo for email automation has been a game-changer for Ark Crystal Store, really enhancing customer engagement and ramping up sales. Let’s dive into the numbers from the past week to see just how effective this strategy has been.

Performance Overview (Nov 26 – Dec 2):

Revenue: (up 118% from last week)

New Customers: (89% of revenue, 41 orders)

Returning Customers: (11% of revenue, 5 orders)

Total Orders: (up 130%)

New Customers: (up 105%)

The Strategy:

By combining PushOwl’s web push notifications with Brevo’s email automation, the store connected with both new and returning customers in a timely and meaningful way.

Push Notifications:

Automated abandoned cart reminders brought customers back to finish their purchases.

Flash sales and back-in-stock alerts created a sense of urgency, driving quick conversions.

Real-time updates kept customers in the loop, contributing to a 130% increase in orders.

Email Automation:

Welcome emails and targeted promotions helped turn leads into first-time buyers, making up 89% of revenue from new customers.

Re-engagement campaigns encouraged returning customers to make more purchases, boosting loyalty-driven sales.

Key Product Insights:

Some standout products during this period included the ARK Crystal & Classic Pendant Set, and the ARK Crystal & Purple Water Bottle Set. Personalized notifications and emails effectively showcased these popular items, and the detailed audience segmentation ensured they reached the right customers, speeding up sales.

What Worked:

Personalized Messaging: Both PushOwl and Brevo allowed for tailored messages that really resonated with customers.

Real-Time Engagement: Push notifications tapped into moments of interest, like abandoned carts and flash sales, converting leads quickly.

Data-Driven Insights: Analytics from both platforms helped optimize campaigns, leading to significant revenue and order growth.

Results:

The results were impressive:

Revenue grew by 118% compared to the previous week.

The number of new customers doubled, with a 105% increase in first-time buyers.

Total orders jumped by 130%, showing just how effective this combined approach is.

 This case study highlights how powerful it is to integrate PushOwl and Brevo for Shopify stores. By leveraging personalized notifications and automated emails, Ark Crystal Store not only boosted sales but also strengthened its relationship with both new and returning customers. This strategy offers a smart, cost-effective way to maximize revenue and engagement in today’s competitive eCommerce landscape.