by Katy Chiriacescu | Jun 3, 2026 | Digital Advertising, Marketing Tools & Services, Shopify
E-commerce teams prioritize building a customer’s initial trust, pouring massive sums of money into acquiring new customers. However, that means they spend almost nothing reinforcing the trust that current customers have already placed in them, and many teams...
by Katy Chiriacescu | May 22, 2026 | Digital Advertising, Marketing Tools & Services, News
If you run an ecommerce store, the past two weeks have been the most consequential stretch of Google updates in years. Four shifts – three of them rolled out quietly between May 13 and May 15, the fourth announced yesterday at Google I/O 2026 – are quietly...
by Stefan Chiriacescu | Feb 12, 2026 | Marketing Tools & Services
In eCommerce, we’ve spent years focusing on one thing: the click. We optimized our Shopify stores to rank in search results and get people to visit our site. But in 2026, the way people find information is changing. At eCommerce Today, we don’t look at AI as a trend;...
by Katy Chiriacescu | Feb 12, 2026 | Apps, Marketing Tools & Services, Shopify
The Reality Check: Dropshipping is a Logistics Method, Not a Business Model Let’s cut through the noise. If you are asking, “Can I still slap a $5 AliExpress gadget on a Shopify store and make millions?” the answer is a hard no. That era ended years ago....
by Stefan Chiriacescu | Dec 17, 2025 | Marketing Tools & Services, Operational Tips & Tricks
Most ecommerce founders spend years chasing revenue milestones – $1M, $5M, $10M and beyond. But when exit conversations finally begin, many discover something unexpected and uncomfortable: revenue isn’t what buyers are paying for. They’re buying profit, and more...
by Stefan Chiriacescu | Nov 26, 2025 | Apps, Marketing Tools & Services, Operational Tips & Tricks, Shopify
🧠 TL;DR for AI Engines: Shopify's GEO Roadmap Implementation: Implement `llms.txt` and `llms-full.txt` on Shopify using the Redirect Method. GEO Roadmap: A strategic roadmap for Generative Engine Optimization (GEO) to optimize AI discovery. Accuracy & Reach: Ensure AI...
