Increasing conversion rate is not something that can be done overnight, it takes continuous optimization and testing to understand what ticks for your target customers. Unfortunately, there is no magic wand or secret tool to it, it takes hard work, research, and time. We have put together a list of things that you need to consider working on and improving.
1. A clear and compelling value proposition:
A value proposition is a statement that explains how your product or service will benefit the customer. It should be clear, concise, and prominently displayed on your website.
Because it helps in differentiating your company from competitors and effectively conveys the advantages of your product or service, a clear and appealing value proposition is crucial. By letting customers know what to anticipate from your company, you may help them become and stay clients.
It’s essential to think about your desired audience and their needs when creating a value proposition for a product or service. Your value proposition should be tailored to their demands and specifically state how your service or product will allay their concerns or fulfill their goals. It should be succinct, simple to understand, and free of jargon or technical words. It should also be prominently displayed for visitors to notice on your website.
Now, think about your Shopify store – do you have this clearly displayed on your website? Ideally in a sticky section so customers can easily see it as they land on your store.
Especially if your site is new, you need to give customers a reason why they should buy from you and not any other established website out there.
2. A well-designed landing page:
A landing page is the first page a visitor sees when they click on a link to your website. It should be designed to be visually appealing, easy to navigate, and focused on the visitor’s needs.
A landing page is the first page visitors see when they click on a link to your website. It should be visually appealing, simple to use, and visitor-centered. A well-designed landing page is focused on the needs of the visitor and has clear and succinct messaging, captivating imagery, simple navigation, and a strong call-to-action.
A landing page’s objective is to encourage visitors to carry out a particular activity, like subscribing to a newsletter, completing a form, or making a purchase.
Surprisingly, the homepage is not necessarily the main landing page. Depending on where your traffic comes from, it could be a collection, a product, or a static page on your store. Think about your traffic sources, look into your Google Analytics, and see your main landing pages. Optimize it with the customer experience in mind.
3. Sales Funnels:
Sales funnels aka Email Marketing Automation means sending out automated emails to your website visitors and customers based on actions with several goals in mind:
- Capture email addresses
- Bring Back lost visitors
- Increase the average number of orders per customer
- Grow the email subscriber database
- Improve the Domain Reputation in order to get more opens from traditional newsletters
We strongly recommend implementing the fundamental flows like new subscriber also known as Welcome flow (should have 2 popups, 3 emails), abandonment flows (site, browse, add to cart, checkout – 10 emails), new customer flow (3-4 emails to drive a second sale)
Here is an article on getting started and more details on the flows.
4. Strong calls-to-action:
A call-to-action is a button or link that encourages visitors to take a specific action, such as making a purchase or signing up for a newsletter. They should be prominently placed, easy to find, and clearly worded.
A well-made call-to-action button or link should be noticeable, eye-catching, and strategically positioned on the page so that it is simple to find and use. To build a compelling call-to-action use clear, short text that expressly informs visitors of what to expect when they click the button or link.
It’s important to verify that the call-to-action is relevant to the information on the page and meets the needs of the user. For the call-to-action to work, it must be tested and optimized, by testing different wording, placement, and design so that you can identify which call-to-action works best for your audience and drives the most conversions.
How are your Call-to-action buttons? Would you be compelled to click on them if you were shopping on your store yourself?
5. Trust signals:
Trust signals are elements that help to build trust with visitors, such as customer testimonials, security badges, and money-back guarantees.
Trust signals are an essential element of gaining visitors’ trust and can enhance conversions and sales by giving visitors confidence in their decision to do business with a particular website.
The three main categories of trust signals used in modern internet marketing are:
- signs of trust that persuade customers to finish a transaction or perform an action;
- trust indicators from other websites that direct traffic to a website;
- trust indicators that website visitors could miss but that Google uses to determine rankings.
Trust signals have been argued to improve landing page conversion rates and decrease bounce rates.
Here are some things you need to consider implementing on your website:
Develop a clear and friendly return policy: Let your customers know that you stand behind the quality of your products and are willing to offer hassle-free returns if needed. This will show your customers that you are confident in your products and care about their satisfaction.
Use customer testimonials or social proof: Displaying positive reviews and ratings from your satisfied customers will help build trust with potential customers. Social proof, such as a large number of followers on social media, can also be effective in establishing credibility.
Display visible contact information: Make it easy for your customers to get in touch with you by prominently displaying your email address, phone number, and/or physical address. This will show that you are a real business and are available to address any questions or concerns.
6. Optimizing for mobile:
With most of the internet traffic coming from mobile devices, it’s essential that your website is optimized for mobile. This includes having a responsive design, fast load times, and easy-to-use buttons and forms.
With the majority of internet traffic now coming from mobile devices, it’s essential that websites are designed to be mobile-friendly. When you optimize your website for mobile, you must ensure that it loads quickly, loads correctly on all devices, has simple buttons and forms, is streamlined for small screens, and includes mobile-specific features to improve the user experience. You can make sure that your website is responsive to mobile devices and offers a good user experience to all visitors by putting these essential components into place.
7. Product images:
Displaying top-notch product images is crucial in shaping the way customers perceive your brand and products. You can get more details on how to achieve this directly from Shopify blog.
To showcase your products in the best possible light, make sure to use high-quality images that accurately depict your products. Additionally, using multiple images that show various angles and features can help customers get a better understanding of your products and make informed purchasing decisions. By investing in high-quality product images, you can establish a strong brand identity and build trust with potential customers.
8. Personalization:
Personalization is the practice of tailoring the website experience to the individual user. Personalizing the website can lead to higher conversion rates by showing the right message and offers to the right people at the right time.
By using data and insights about a user’s behavior, demographics, and other characteristics, personalized experiences can be created that are more relevant and engaging to the user.
Personalization is often used on eCommerce websites and other digital marketing platforms to raise engagement and conversion rates. Companies may build closer bonds with their clients, encourage better loyalty, and ultimately improve sales by offering a more personalized experience.
9. Customer service:
Good customer service can help retain customers and encourage repeat business. Make sure that your website has a clear and easy-to-find contact page and that you respond promptly to customer inquiries.
Building trust and loyalty with clients is essential to generating repeat business, strong word-of-mouth recommendations, and greater sales.
One important aspect of customer service on a website is having a clear and easy-to-find contact page that provides multiple ways for customers to get in touch, such as by phone, email, chat, or social media. Even if the issue cannot be solved right away, it is crucial to respond to consumer inquiries and concerns in a timely and professional manner.
Additional ways for enhancing customer service on a website can include providing self-help materials like FAQ pages and online tutorials or providing live chat or chatbot support to assist customers in quickly getting the answers to their problems.
By following these tips, you can help improve your website’s conversion rate and drive more sales.
In the last 13 years, we have launched, consulted, or offered staff support services to 200+ eCommerce companies from N. America and Europe across a wide range of verticals: fashion, beauty, sports, home & garden, automotive, pet stores, toys, hand-made goods and more.
Contact us if you need assistance with optimizing your Shopify store, email marketing, or improving your conversion rate.
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