Our Top 3 Email Marketing Tools For Shopify
When implemented effectively, email marketing can be a game-changer for e-commerce businesses. It delivers immediate results, enhances customer engagement, drives sales, and fosters lasting relationships.
Having worked in eCommerce for more than 15 years, we tested hundreds of tools along the way. Here are our top three email marketing tools for Shopify, each with unique features and benefits tailored to meet different business needs.
Klaviyo is a specialized eCommerce marketing platform known for its powerful email marketing and automation capabilities. Seamlessly integrating with Shopify, it allows businesses to connect with customers via email, SMS, and push notifications.
Key Features
- Klaviyo AI: Uses artificial intelligence to optimize email marketing strategy.
- Advanced Segmentation: Targets specific customer groups based on behaviors, preferences, and purchases.
- Flow Creation: Designs intricate and effective automation workflows.
- Mobile Optimization: Ensures emails look great on all devices.
- Automatic and Unique Discount Codes: Generates unique discount codes automatically for promotions.
- A/B Testing: Tests different email elements to optimize performance.
- Advanced Reporting: Provides deep insights into email campaign performance.
- Built-In CRM: Manages customer data effectively within the platform.
- Product Recommendations: Creates recommendations based on best sellers, past purchases, most viewed items, etc.
- Klaviyo Reviews: Collects and displays customer reviews to build trust and drive conversions.
- Integrations: Over 300 app integrations.
Pros
- Suitable for businesses of all sizes, especially those needing advanced features.
- Extensive automation templates for common eCommerce workflows.
- 24/7 email customer support, live training sessions, and a community forum.
- Quick and easy integration with Shopify.
- Ability to create email and SMS workflows with triggers based on Shopify events.
- Drag-and-drop editor
Cons
- Higher cost compared to his competitors.
- Can be overwhelming for beginners
Pricing
- Free Plan: 500 emails and 150 SMS credits.
- Paid Plans: Start at $20/month for 500 contacts and 5,000 emails.
Klaviyo is ideal for businesses that want advanced email marketing capabilities and are willing to invest in a premium tool.
Omnisend is an affordable and powerful email marketing tool tailored for eCommerce businesses. It offers a range of pre-built email and SMS sequences and it seamlessly integrates with Shopify.
Key Features
- Revenue-Focused Reporting: Provides clear insights into revenue generated by email and SMS campaigns.
- Flow Creation: Designs effective automation workflows.
- Pop-Up Wheel: Creates engaging pop-up wheels for visitor interaction.
- Multi-Channel Marketing: Sends SMS, push notifications, and messages on Facebook and WhatsApp.
- Omnisend Reviews: Collects and displays customer reviews.
- Basic AI Options: Utilizes AI for basic email optimization.
- Product Recommendations: Offers product suggestions, though less advanced than Klaviyo.
Pros
- Less expensive than Klaviyo.
- Excellent deliverability features, including email warm-up and detailed deliverability reports.
- Unique and engaging form templates, such as the wheel of fortune.
- Pre-built marketing automation workflows.
Drag-and-drop editor
Cons
- Limited advanced segmentation and flow capabilities.
- Visual builder UX could be smoother.
- Does not offer advanced mobile optimization
Pricing
- Free Plan: 500 emails/month for up to 250 contacts.
- Paid Plans: Start at $16/month for 500 contacts and 6,000 emails.
Omnisend is perfect for smaller eCommerce businesses on a budget, offering robust features and excellent integration with Shopify.
Brevo is an all-in-one marketing platform that offers an affordable and feature-rich solution for small and midsize eCommerce businesses. It includes email, SMS, CRM, and marketing automation features, making it a versatile choice.
Key Features
- Email Editor: Easy-to-use drag-and-drop editor with 45+ responsive templates.
- Email Automation: Personalizes emails based on buyer behavior and interests.
- Multi-Channel Campaigns: Includes email, SMS, WhatsApp, and chat.
- Landing Pages and Forms: Captures emails from visitors not ready to buy.
- Built-In CRM: Manages customer data and interactions.
Pros
- Much less expensive than Klaviyo and Omnisend.
- Multichannel campaign options.
- Offers the possibility to test your campaigns on different devices and dark mode.
Cons
- Basic segmentation and flows compared to Klaviyo and Omnisend.
- Does not offer the option to create product recommendations.
- Cannot add unique discount codes in automation.
- Less intuitive than Klaviyo and Omnisend.
Pricing
- Free Plan: Up to 300 daily emails.
- Paid Plans: Start at $25/month for 20,000 emails.
Brevo is perfect for Shopify store owners looking for a budget-friendly yet powerful email marketing solution with extensive features.
Bonus – Shopify Email
Shopify Email is a straightforward email marketing tool designed to work seamlessly with the Shopify platform. It’s ideal for small to mid-sized eCommerce stores looking for an integrated solution without the need for external tools.
Key Features
- Automation: Offers basic pre-built automation workflows.
- Integration: Direct integration with Shopify products and discount codes.
- Analytics: Tracks performance metrics like click-through rates and sales.
- Built-In CRM: Manages customer interactions and data within Shopify.
Pros
- Easy to set up and use within the Shopify platform.
- Affordable pricing model.
- No need for additional integrations.
Cons
- Limited advanced automation features.
- No SMS marketing capabilities.
- No A/B testing capabilities
Pricing
- Free Plan: Up to 10,000 emails per month.
- Paid Plan: $1 for every additional 1,000 emails.
Shopify Email is a great starting point for Shopify users who want a simple, cost-effective email marketing solution that grows with their business.
Conclusion
Choosing the right email marketing tool for your Shopify store depends on your specific needs and budget. Klaviyo, Omnisend, and Brevo each offer unique features and advantages, making them excellent choices for different types of businesses. Shopify Email provides an integrated, straightforward solution for those who prefer to keep everything within the Shopify ecosystem. Whichever tool you choose, leveraging email marketing can significantly enhance your customer engagement and drive sales for your eCommerce store.
At eCommerce Today, we specialize in taking your email marketing to the next level. Our team can help you choose the perfect email marketing tool for your business, optimize your email strategy, and implement advanced features to improve user experience.
Trackbacks/Pingbacks