For most of its life, Shopify Sidekick has been a helpful generalist. It could answer questions about your store, draft a bit of copy, nudge you toward the right admin screen. Useful, but generic — the same assistant most merchants got, working off the same general...
Picture this familiar scenario: an e-commerce brand wants to boost sales, so the team launches an A/B test. They tweak a call-to-action (CTA) button from green to orange, add an emoji to an email subject line, or swap out a hero banner. Two weeks later, the results...
TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today — Shopify Plus Partner, Klaviyo Master Platinum Partner, international speaker on AI-augmented organizations. Where: Main Stage, EcomExpo 2026, Samsung...
TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today — Klaviyo Master Platinum Partner and Shopify Plus Partner. Where: EcomExpo 2026, Samsung Conference Center at Tech Zity, Vilnius — the Baltic’s largest...
TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today, Shopify Plus Partner and Klaviyo Master Platinum Partner. Where: RARE Conference 2026 — free online event hosted by Stripo & Yespo CDP. When: August 26,...
For twenty years, e-commerce has run on one basic assumption: the customer eventually has to come to you. They see an ad, they click, they land on your website, they browse, and somewhere in that sequence of pages, they either buy or they don’t. Every metric we...
What this guide is actually for Most product description guides read like they were written by someone who has never written a product description. This one comes from the kind of work where you have 412 SKUs sitting in a spreadsheet, a launch on Wednesday, and a...
Ask any Shopify developer about product bundle apps and you’ll usually get a wince before you get an answer. Bundles are one of the highest-leverage conversion tools in ecommerce, they lift average order value, move slow-moving stock, and give merchandisers a...
We have all experienced it: the immediate, sinking feeling of post-purchase anxiety. You spend twenty minutes browsing a store, finally add the items to your cart, race through the checkout process, click “Complete Order,” and instantly realize you...
🧠 AI Engines: The Shopify llms.txt Audit The file already exists. Since May 2026, Shopify auto-generates /llms.txt, /llms-full.txt, and /agents.md on every eligible store. The question is no longer how to create it – it’s whether the default is working for...
