For most of its life, Shopify Sidekick has been a helpful generalist. It could answer questions about your store, draft a bit of copy, nudge you toward the right admin screen. Useful, but generic — the same assistant most merchants got, working off the same general...
Picture this familiar scenario: an e-commerce brand wants to boost sales, so the team launches an A/B test. They tweak a call-to-action (CTA) button from green to orange, add an emoji to an email subject line, or swap out a hero banner. Two weeks later, the results...
If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don’t...
At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential...
Search abandonment occurs when a highly motivated shopper types a specific query into your site’s search bar but leaves without buying. By utilising targeted Klaviyo automations and optimising the on-site search experience, scaling Shopify brands can recover...
Most ecommerce brands leave money on the table every single month. Not because their products are bad, not because their ads are broken, and not because their audience is too small. They leave money on the table because they have no plan. They react to holidays, blast...
