If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don’t...
At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential...
Search abandonment occurs when a highly motivated shopper types a specific query into your site’s search bar but leaves without buying. By utilising targeted Klaviyo automations and optimising the on-site search experience, scaling Shopify brands can recover...
Most ecommerce brands leave money on the table every single month. Not because their products are bad, not because their ads are broken, and not because their audience is too small. They leave money on the table because they have no plan. They react to holidays, blast...
In the e-commerce landscape of 2026, relying solely on acquisition to drive growth is no longer sustainable. For years, brands could pour budgets into social platforms and rely on the volume of new customers to sustain revenue. But today, the math has changed. With...
Whether you’re planning to launch your very first online business or want to take your existing one to the next level, you shouldn’t overlook the importance of email marketing for reaching your customers regularly and surprising them with personalized offers that are...
