Your customers browse, add one product to their cart, and check out. Your average order value stays flat, and simple percentage discounts do not fix the problem. A Build Your Own Bundle changes that pattern. Instead of discounting one product, you invite shoppers to...
If you run an ecommerce store, the past two weeks have been the most consequential stretch of Google updates in years. Four shifts – three of them rolled out quietly between May 13 and May 15, the fourth announced yesterday at Google I/O 2026 – are quietly...
In the competitive landscape of modern e-commerce, two factors dictate the success of a brand: Trust and Visibility. Merchants on platforms like Shopify are constantly searching for tools that can bridge the gap between a casual visitor and a loyal customer. According...
If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don’t...
At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential...
