theMarketer email, SMS & loyalty
Get more from theMarketer – with a certified partner running it for you
theMarketer gives ecommerce brands email, SMS, push, loyalty, and referrals in one platform. We’re a theMarketer Expert Partner and Certified Partner – we set it up, run your campaigns and automations, and turn its full feature set into a retention engine that grows repeat revenue.
Why theMarketer
One platform for campaigns, automation, loyalty, and referrals
Most email tools stop at sending. theMarketer goes further: alongside email, SMS, and push, it has loyalty, referrals, reviews, and on-site messaging built in – the retention features other platforms make you buy as separate apps. For brands that want their whole retention stack in one place, without stitching together five tools, it’s an efficient, affordable choice – especially for stores on Shopify, Magento, PrestaShop, WooCommerce, or Gomag.
We help you use all of it, not just the newsletter builder.
What we manage in theMarketer
Email, SMS & push campaigns
Planned, designed, and sent — personalized with your live product catalog, segmented, and A/B tested for performance.
Marketing automation
Welcome, abandoned cart, post-purchase, win-back, anniversary, and product-recommendation flows that run 24/7.
Loyalty program
We configure and manage a tiered points-and-rewards program that increases repeat purchases and average order value.
Audience management & segmentation
Clean, well-segmented audiences so every message reaches the right people – with GDPR-compliant consent handling.
Launcher & on-site messaging
On-site prompts that surface loyalty points, rewards, and referrals at the right moment in the shopping journey.
Reporting & optimization
Clear monthly reporting on what each channel and program contributed, plus a plan for what’s next.
Your benefits
theMarketer is often the smart choice if you’re:
- A Romanian or Central/Eastern European brand that wants a platform built for the region, with local-language support and pricing that fits.
- On Shopify, Magento, PrestaShop, WooCommerce, Gomag, or MerchantPro and want deep native integration.
- Looking to run email, SMS, and loyalty in one place instead of paying for separate tools.
- Wanting enterprise-grade retention features without enterprise pricing.
Our latest work
Here are a few examples of successful projects we’ve helped brands complete – each one with unique challenges and measurable results: All case studies
+230% revenue from automated flows after the rebuild that began at the end of 2025, with unique opens up 180% and conversion rate up 59%.
Dr Lamia: Lifecycle Email Marketing That Protects a Luxury Brand
Domain authentication, desktop and mobile signup popups and four behavioral flows with 17 emails, plus a growth roadmap for email, CRO and SEO.
Six Klaviyo flows with 16 emails and two pop-ups, built on a brand-aligned template with full domain authentication and handed over with training.
Daily send volume reached 133x the Day 1 level over a nine-day warm-up, with delivery between 95% and 100% every day.Why us as your theMarketer partner
As a theMarketer Expert Partner and Certified Partner, we know the platform end to end – not just campaigns, but the loyalty, referral, and reviews modules most brands leave switched off. That certification means we build to the platform’s best practices and can get more out of every feature you’re paying for.
But the badges aren’t the point. We treat your email channel as a revenue line: we’re accountable to what it produces, we report on it honestly, and we tell you what’s working and what isn’t.
- Full-service: strategy, copy, design, and technical setup handled by our team
- Every retention feature activated and optimized, not just email
- GDPR-compliant consent and clean data practices
- Transparent monthly reporting tied to revenue
Why choose eCommerce Today?
Platform-Agnostic Experts. Decades of Combined Experience.
We’ve been building revenue engines on Klaviyo since 2016, but we don’t believe in a ‘one tool fits all’ approach.
We work with Klaviyo, Omnisend, Brevo and theMarketer, selecting the platform that best fits your infrastructure and budget. We are a Klaviyo Master Platinum Partner.
What this means for you:
- Deep Legacy Knowledge: Decades of cumulative experience managing high-volume international brands.
- Unbiased Strategy: We recommend the platform that drives the most profit for you, not the one that is easiest for us.
- Advanced AI: Cutting-edge segmentation logic that works across any enterprise-grade platform.
Founders built and exited their own stores.
Stefan Chiriacescu built and exited ecommerce businesses in the US and Europe before founding eCommerce Today in 2019. Today he mentors our team and clients and speaks about marketing automation and AI at events all over the world.
“‘Wasn’t me, the AI wrote it’ is not a strategy. Humans own the outcome.”
- Specialists, all in-house
- 30+
- Languages: English, Romanian, Italian, Hungarian
- 4
- Outsourced projects in the last 5 years. None.
- 0 (Zero)
Questions we often get from clients
Do you only work with theMarketer?
No. We’re also certified on Klaviyo, Omnisend, and Brevo. We recommend theMarketer where it’s the best fit – often for Romanian and CEE brands, or those who want loyalty and referrals native — and we’ll tell you honestly if another platform suits you better.
Can theMarketer handle loyalty and referrals, or just email?
Both, natively. That’s one of its biggest strengths — loyalty, referrals, and reviews are built in, not separate apps. We set up and manage all of them.
Which ecommerce platforms does it integrate with?
Shopify, Magento, PrestaShop, WooCommerce, OpenCart, Gomag, MerchantPro, and others – so it fits most Romanian and international store setups.
Can you migrate us to theMarketer from another platform?
Yes. We handle the full migration – data, audiences, consent status, templates, and automations – with no interruption to your sending.
Is it GDPR compliant?
Yes. theMarketer is built around GDPR with double opt-in and consent management, and it’s ISO 27001 certified. We configure your account to keep your data practices clean and compliant.
Let’s turn theMarketer into your retention engine
Tell us about your store and current setup. We’ll audit your theMarketer account (or assess a move to it) and show you where the growth is — across email, SMS, loyalty, and referrals.
- Europe
- +40 738 496 728