Official theMarketer Partner Agency
Enterprise-grade retention on theMarketer, without the enterprise bill.
theMarketer gives growing brands email, SMS, push and a built-in loyalty program in one platform, at a fraction of enterprise ESP costs. We set it up, migrate you across, and run it end to end so you get the results without the learning curve.
Your ESP bill is scaling faster than your revenue.
As your list grows, enterprise email platforms charge more every month, whether or not those extra contacts are buying. Many growing brands end up paying premium prices for features they never touch, while the retention basics, loyalty, SMS, personalisation, still aren’t fully set up.
- Paying per contact for dormant subscribers who never open.
- Feature bloat, an enterprise toolset when you need a focused one.
- No native loyalty, so repeat-purchase revenue is left on the table.
- Migration fear, staying put because moving platforms feels risky.
Mihai C. - Online Marketing Manager, Mobexpert
Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built dedicated flows for our newly launched loyalty program, an important step in personalizing communication with our loyal customers.
We truly appreciate their professionalism and responsiveness. We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication.
From first login to a full retention engine.
You get the platform’s capability without touching the dashboard. We own setup, migration, campaigns, automation and loyalty, and report on what it earns.
Setup & store integration
Account configuration and native Shopify or WooCommerce integration, so products, prices and URLs sync automatically into every campaign.
Migration from your current ESP
Contacts, consent, segments and templates moved across and key flows rebuilt, with deliverability validated before we switch sending over.
Campaigns & automation flows
Segmented email, SMS and push campaigns plus always-on flows (welcome, abandoned cart, post-purchase, winback) built and optimised for revenue.
Loyalty & rewards program
theMarketer’s built-in loyalty program configured end to end and wired into your emails, turning one-time buyers into repeat customers.
YOUR BENEFEFITS
The outcome: sophisticated, multi-channel retention at a lower monthly platform cost, live in weeks, fully managed. Not sure theMarketer is the right home? Compare it inside our full retention service or talk to us about campaign management on any platform.
An official partner that stays honest about tooling.
Unbiased recommendation
We are certified on four ESPs. If theMarketer isn’t right for your data or volume, we’ll say so and point you to the platform that profits you most.
Built for European growth
theMarketer was built in Bucharest for eCommerce, and we manage high-volume international brands, ideal alignment for EU-facing stores.
A full in-house team
Strategists, copywriters, designers and automation experts run your account, backed by frameworks our CEO presents on international stages.
Our Latest Work
Here are a few examples of successful projects we’ve helped brands complete – each one with unique challenges and measurable results:
Questions we often get from clients
What is theMarketer?
theMarketer is an all-in-one email marketing, SMS, push notification and loyalty platform built in Bucharest for eCommerce businesses. It syncs your store’s products, prices and URLs automatically, runs automated flows and campaigns, and includes a built-in loyalty and referral program. It runs on Amazon SES infrastructure for deliverability and is positioned as a cost-effective alternative to enterprise ESPs
What does eCommerce Today do as a theMarketer Partner Agency?
We are an official theMarketer Partner Agency. We handle the whole lifecycle on your behalf: account setup and store integration, migration from your current platform, building automation flows, running segmented campaigns, configuring the loyalty program, and ongoing management and reporting, so you get the platform’s full value without learning it yourself.
Who is theMarketer best suited for?
It fits growing Shopify and WooCommerce brands that want serious email, SMS, push and loyalty capability without enterprise pricing, and it is especially strong for brands selling into Europe. If you are scaling and your current ESP cost is climbing faster than your revenue, theMarketer is worth evaluating. As a platform-agnostic agency we will tell you honestly whether it is the right fit.
How does theMarketer compare to Klaviyo?
Klaviyo is the deepest platform for data-heavy, high-volume brands and remains our Master Platinum specialty. theMarketer is leaner and more cost-efficient, with strong email, SMS, push and a native loyalty program, which makes it attractive for brands that want sophisticated retention at a lower monthly cost. We are certified on both and recommend the one that drives the most profit for your specific store.
Can you migrate my list and flows to theMarketer without losing data?
Yes. Migration is one of our core services. We move your contacts, segments, consent status and templates, rebuild your key automation flows, connect your store’s product feed, and validate deliverability before switching sending over, so you keep your subscribers and your revenue during the transition.
Does theMarketer support SMS and push notifications, not just email?
Yes. theMarketer supports email, SMS and push notification campaigns from one platform, so you can coordinate messages across channels. We plan these together so time-sensitive offers reach customers instantly while longer content goes by email.
Does theMarketer integrate with Shopify and WooCommerce?
Yes. theMarketer has native integrations for Shopify and WooCommerce that sync products, prices, titles and URLs automatically, so your campaigns pull live catalogue data. As a Shopify Plus Partner we handle the integration and make sure your store data flows correctly.
How much does theMarketer cost?
theMarketer offers a free tier to start and scales with your contact volume, which is a large part of its appeal versus enterprise ESPs. Exact pricing depends on your list size and channels; we map your expected volume to a plan during the audit so there are no surprises, and our management fee is quoted separately and transparently.
How long does it take to launch on theMarketer?
A fresh setup with store integration and core flows typically takes one to two weeks. A full migration from another platform depends on how many flows and how much history you carry over, but most brands are live and sending within two to four weeks.
Why choose eCommerce Today?
Platform-Agnostic Experts. Decades of Combined Experience.
We’ve been building revenue engines on Klaviyo since 2016, but we don’t believe in a ‘one tool fits all’ approach.
As Master Platinum Partners (Klaviyo) and certified experts for Omnisend Partner – Ecommerce Today Agency, Brevo, and eCommerce Today is a theMarketer Partner Agency, we remain unbiased. We build the retention system that best fits your specific infrastructure and budget.
What this means for you:
- Deep Legacy Knowledge: Decades of cumulative experience managing high-volume international brands.
- Unbiased Strategy: We recommend the platform that drives the most profit for you, not the one that is easiest for us.
- Advanced AI: Cutting-edge segmentation logic that works across any enterprise-grade platform.
Let’s Secure Your Inbox Placement & Increase Email Revenue
Tell us about your current email account and platform, and we’ll prepare a free deliverability audit showing how to fix domain reputation, technical authentication, and open rates.