TL;DR (The “No-Fluff” Summary)
Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today and Galina Astapenko (Blend AI)
Where: Live Webinar
When: 23 September, 2026, 15:00-16:00
The Big Idea: Your success during peak sales season is decided before it even begins. Most brands fail because they launch too late, rely on a single channel, and leave their ads unmonitored right when competition is at its highest.
Core Message: Winning peak sales requires early preparation and active ad management across multiple channels before the rush begins.
The peak sales period is won or lost before the sale week even starts.
Most brands ramp too late, over-index on one channel, and set their ads to autopilot right when the auction moves fastest.
Join Stefan Chiriacescu (CEO, Ecommerce Today) and Galina Astapenko (Blend AI) for a 60-minute live session built on data from 300+ stores. No theory, just the plays that actually moved efficiency during BFCM 2025.
What you’ll walk away with:
– Why the cheap window opens 2–3 weeks before everyone else starts spending, and what it costs you to wait (MER dropped as much as 16% in a single week once mass-market budget flooded in).
– How to diversify across Meta, TikTok, Google and beyond, and why letting performance pick your channel split beats “we always run 60/30/10.” Including where we’re seeing TikTok deliver the lowest CPA of any channel right now.
– Where to put your extra spend during sale weeks. Across 250+ stores last BFCM, top-of-funnel prospecting lifted ROAS over 3x harder than retargeting.
– How to prep creative that wins instead of quietly draining your budget, and why losing creative becomes the single most expensive line in the account.
– Why “set and forget” loses money in sale weeks, and the daily cadence that keeps you ahead of the auction.
If you run paid media for an ecommerce brand heading into a peak season, this is the hour that pays for itself.
1. When is the live session taking place, and how long will it last?
The webinar takes place live on September 23 at 15:00. It is a 60-minute session led by Stefan Chiriacescu (CEO, Ecommerce Today) and Galina Astapenko (Blend AI).
2. Who should attend this session?
This live session is designed for ecommerce brand owners, marketing leaders, and paid media managers preparing their ad strategy across Meta, TikTok, Google, and other channels for peak sales periods like BFCM.
3. What unique insights or data will be shared during the webinar?
The session covers real, data-backed strategies analyzed across 300+ ecommerce stores from BFCM 2025. Key topics include early spending windows, channel allocation, creative testing, top-of-funnel scaling, and daily ad account management.
4. Is this session theoretical or practical?
It is strictly practical. You will learn actionable, data-proven tactics—such as why prospecting beats retargeting during sale weeks and how to avoid costly “set and forget” ad mistakes during high-auction times.