15 Shopify Plus Mistakes We See in Almost Every Store We Audit by Maria Zaharia | Sep 4, 2026 | Shopify, Usability AuditsYour store isn’t broken. It’s just an iceberg. Here’s a pattern we run into constantly: a founder calls us convinced their store “just needs a redesign.” We open the admin, poke around the backend for twenty minutes, and the real story...
