EMAIL & RETENTION MARKETING (KLAVIYO, SMS & WHATSAPP)
Turn Your Subscriber List Into Your Most Profitable Asset
Stop relying solely on paid ads. We plan, design, and run your email and SMS campaigns week after week — segmented, tested, and tied to your sales cycle — so your owned channels become a predictable, growing share of revenue.
Why Email Marketing Still Works
Reach, Retain, and Reactivate – with One Channel You Own
Your subscribers aren’t a simple list of emails. They’re the audience most likely to buy again, and reaching them costs you nothing per send
A well-run campaign program keeps that audience engaged between purchases and turns it into consistent revenue that doesn’t depend on ad spend.
Done consistently, email campaigns:
- Keep customers engaged between purchases
- Re-activate past buyers through storytelling and timely offers
- Build anticipation for launches and promotions
- Strengthen brand trust and community
- Deliver measurable ROI on every send
Email is the one channel you truly own. We help you use it strategically.
Let’s uncover what’s holding back your email growth.
Get a free, data-driven audit that identifies your biggest opportunities
No obligations. Just actionable insights.
Mihai C. - Online Marketing Manager, Mobexpert
Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built dedicated flows for our newly launched loyalty program, an important step in personalizing communication with our loyal customers.
We truly appreciate their professionalism and responsiveness. We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication.
Real results across our portfolio in 2025
$44.4M
in email-generated revenue for our clients in 2025
72%
from automated flows
3,000+
campaigns and emails sent
480+
automation flows optimized
How It Works
From Planning to Performance — All Managed for You
1. Strategy & Calendar Planning
We map campaigns to your sales cycles, launches, and promotions, so every month has a clear plan instead of last-minute sends.
2. Segmentation & Targeting
Each campaign goes to the right audience segment — engaged buyers, lapsed customers, VIPs — for maximum relevance and revenue.
3. Design & Copywriting
On-brand visuals and conversion-focused copy for every message, built mobile-first.
4. A/B Testing & Optimization
Continuous testing of subject lines, layouts, send times, and CTAs — the same discipline that drives our clients’ best-performing accounts.
5. Performance Reporting
Transparent monthly reporting on sales, open and click rates, and ROI, plus what we’re testing next.
WHAT YOU GAIN (YOUR BENEFITS)
Instead of vague promises, here’s what managed campaigns actually change for your business:
- A full campaign calendar handled for you — planned, designed, and sent without pulling your team off the product.
- More revenue per subscriber — through segmentation and testing that lifts open, click, and conversion rates over time.
- A consistent brand voice — every send on-brand, so your email channel builds trust instead of noise.
- Clear proof of impact — monthly reporting that ties sends to sales, so you always know what the channel is worth.
- Fewer wasted sends — targeting the right segments protects your sender reputation and keeps you out of spam.
Focus on your products — we’ll handle the communication that sells them.
33
WONDERFUL EMPLOYEES
179
5* REVIEWS IN THE SHOPIFY PARTNER DIRECTORY
28
AVERAGE NUMBER OF STORES BUILT OR MIGRATED PER YEAR
1320
CUPS OF COFFEE OUR TEAM DRINKS EACH MONTH
Risks we eliminate (peace of mind)
Common Email Marketing Campaign Risks – Gone for Good
Many businesses hesitate to launch or manage email marketing campaigns due to fears of low engagement, irrelevant content, or missed opportunities. However, these risks are easily eliminated with a proper strategy and execution.
Here’s what a professional email marketing campaign management eliminates:
- No missed opportunities – Targeted email flows capture and nurture leads at every stage of the customer journey.
- No irrelevant content – Personalization and segmentation ensure your emails are tailored to the right audience.
- No wasted spend – Campaigns are continuously optimized to ensure the best ROI through testing and performance tracking.
- No loss of customer trust – Automated flows, from welcome emails to cart abandonment, ensure timely and relevant communication.
A well-executed email marketing campaign replaces uncertainty with results. You’ll engage your audience, convert leads, and retain customers more effectively — driving higher sales and stronger brand loyalty.
Our Latest Work
Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results:
FREQUENT QUESTIONS
1. How many campaigns should I send per month?
It depends on your audience and goals, but 4–15 campaigns per month is typically the effective range. We’ll recommend a cadence based on your list’s engagement.
2. What's the difference between campaigns and automations?
Campaigns are one-time sends — newsletters, launches, promotions. Automations (flows) run continuously and are triggered by customer actions. Campaign management focuses on the former; we make sure both work together.
3. Do you write the copy, or do we provide it?
We handle the full process from copy to design to send. You review and give feedback — no writing required on your side, though we welcome your input.
4. Can you design templates in multiple languages?
Yes. We offer multi-language support, including for Shopify stores, and adapt design and content per market.
5. What KPIs will I see in reports?
Campaign-level metrics like open rate, click-through rate, and conversion rate, alongside revenue attributed to email and how each segment performed.
Why choose eCommerce Today?
A certified Klaviyo Partner that manages email as a revenue channel
As a certified Klaviyo Partner, we build, optimize, and manage your campaigns to Klaviyo’s performance standards — the same ones used by the best-performing Shopify stores worldwide. But the certification is just the starting point; what matters is how we run the channel.
For you, that means:
- Better deliverability and sharper segmentation
- Consistent creative performance across languages and markets
- Strategic campaign planning and cross-channel alignment
- Reporting that ties every send back to revenue
You’re not just sending emails — you’re managing one of your strongest revenue channels with expert precision.
Let’s Make Your Next Campaign Your Best Performer
Tell us about your current email setup and we’ll prepare a free campaign audit and a clear next-step plan.