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Case study: Sports and Recreation
Skates USA, a US action-sports retailer based in Jupiter, FloridaAI engines like ChatGPT and Perplexity barely surfaced its products: content lacked machine context, schema was incomplete and AI visits went unmeasured.Merchant-ready schema, AI context metafields and FAQs for the top 20 products, open AI crawler access and a GA4 segment that measures AI referrals.SEO & GEO
Skates USA, a leading US online store for skate, BMX and scooter gearCompeting with national retailers and brand-direct stores, it had technical SEO debt, thin catalog content, weak internal linking and no Bing setup.Tens of thousands of 404s resolved, 8,000+ redirects, the top 1,000 URLs rewritten, a weekly blog and AI-search readiness through schema and llms.txt.SEO & GEO
WakeUpSports, a US brand of humor-driven sports apparelAhead of launch, the brand had no store, no way to capture leads and no fulfillment setup, while its products were still in development.A new Shopify store with TikTok Shop integration, automated print-on-demand fulfillment, email marketing setup and hands-on training for the team.Store build & redesign
ArkCrystals.com, a US retailer of high-tech wellness productsThe Shopify store needed a better user experience, and the brand had no email automation to engage customers and build retention.A redesigned, easier-to-manage Shopify store and Klaviyo flows, followed by ongoing optimization, digital ad management and eCommerce support.Store build & redesignEmail & retentionPaid media
Anchor Caddie, a US retailer of boating and anchor management productsThe previous store was slower and weaker on mobile, and the team needed developers to change banners or navigation.Six Klaviyo email flows, followed by a faster, mobile-friendly Shopify redesign the team can update without developers.Store build & redesignEmail & retention
GorillaSports.ro, a Romanian fitness and sports equipment retailerIts XT Commerce store needed more scalability, better performance and stronger integration capabilities.Moved to Shopify Plus in 2.5 months with no data loss, SAP integration, 301 redirects and Klaviyo flows, followed by recurring maintenance.MigrationEmail & retention
