Shopify Store Redesign and Email Marketing Automation Setup | Boating and Anchor Management
OUR PROJECTS
anchor-caddie.com
The Project
Anchor-Caddie.com, a retailer specializing in boating and anchor management products, initially engaged us to implement email automation flows. Following the successful project, the client signed on for a Shopify site redesign.
Work
Email Marketing Automation
Shopify Store Redesign
Vertical / Geography
Boating & Anchor Management
United States
The Process
Our collaboration with Anchor-Caddie.com began with implementing comprehensive email marketing automation using Klaviyo. This improved customer engagement and communication significantly. Following this, we undertook a complete Shopify store redesign, focusing on enhancing user experience and site performance.
Throughout the project, we maintained regular communication with the client, providing weekly updates and being responsive to any questions or concerns. Our team ensured that all work was delivered promptly and met the client’s expectations.
Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Enhanced website speed and performance
Comprehensive email marketing automation setup with Klaviyo
The successful implementation of email automation and Shopify store redesign for Anchor-Caddie.com resulted in enhanced user engagement, operational efficiency, and increased sales. Our ongoing support continues to drive the client’s business success.
Shopify Store Design
The new Shopify store for Anchor-Caddie.com features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The Anchor-Caddie.com team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.
Email Automation
We implemented a thorough Email Marketing Automation structure for Anchor-Caddie.com, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.
Website Features
Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).