Shopify Store Redesign and Email Marketing Automation Setup | Boating and Anchor Management


Shopify Store Redesign and Email Marketing Automation Setup Portfolio -

The Project, a retailer specializing in boating and anchor management products, initially engaged us to implement email automation flows. Following the successful project, the client signed on for a Shopify site redesign.


Email Marketing Automation
Shopify Store Redesign

Vertical / Geography

Boating & Anchor Management
United States

The Process

Our collaboration with began with implementing comprehensive email marketing automation using Klaviyo. This improved customer engagement and communication significantly. Following this, we undertook a complete Shopify store redesign, focusing on enhancing user experience and site performance.

Throughout the project, we maintained regular communication with the client, providing weekly updates and being responsive to any questions or concerns. Our team ensured that all work was delivered promptly and met the client’s expectations.

Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Enhanced website speed and performance
Comprehensive email marketing automation setup with Klaviyo

The successful implementation of email automation and Shopify store redesign for resulted in enhanced user engagement, operational efficiency, and increased sales. Our ongoing support continues to drive the client’s business success.

Shopify Store Design

The new Shopify store for features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


“I can’t believe how awesome these folks were! The communication was lightning fast, the willingness to go above and beyond was outstanding! The patience they had with me asking stupid questions made me feel that I was the most important customer in the world. Oh, and not to mention the great pricing for what I asked and what they delivered, it was amazing! Now, I have to find more work for these folks, so I can back out from some of this website work that I do myself.”

Paul Anderson, Founder