Shopify Store Redesign, Email Automation Setup, Business Management, SEO and Traffic Growth | Food & Beverages
OUR PROJECTS
jakemansmaplesyrup.com
The Project
Jakeman’s Maple Syrup, a renowned producer of high-quality maple syrup, reached out to us in 2022 for a comprehensive Shopify store redesign. Following the successful redesign, they signed another contract for email automation. Impressed with the results, Jakeman’s Maple Syrup entered into a recurring service agreement, which continues to this day. During this ongoing partnership, we have assisted them in managing their business, enhancing SEO, and significantly growing their traffic and sales.
Work
Shopify Store Redesign
Email Automation Setup
Business Management
SEO and Traffic Growth
Vertical / Geography
Food & Beverages
Canada, USA
The Process
Our journey with Jakeman’s Maple Syrup began with a complete redesign of their Shopify store, focusing on improving user experience and site performance. After the redesign, we implemented a comprehensive email marketing automation system using Klaviyo, creating flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. These email flows are designed to re-engage customers and enhance retention and conversion rates.
As our partnership progressed, Jakeman’s Maple Syrup signed up for our recurring services. We have since taken on a broader role in managing their business operations, focusing on SEO strategies to improve their search rankings and drive organic traffic. Our efforts have resulted in significant growth in both traffic and sales.
Shopify Store Design
The new Shopify store for Jakeman’s Maple Syrup features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The Jakeman’s Maple Syrup team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.
Email Automation
We implemented a thorough Email Marketing Automation structure for Jakeman’s Maple Syrup, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.
Website Features
Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).
TESTIMONIAL
“The team at eCommerce Today has been instrumental in transforming our online business. Their expertise in Shopify redesign, email automation, and ongoing business management has significantly boosted our traffic and sales. Their professionalism, responsiveness, and dedication to our success are truly impressive. We highly recommend their services.”
CEO, Jakeman’s Maple Syrup