XT Commerce to Shopify Migration & Email Automation Setup Gorillasports.ro

The Project

GorillaSports.ro, a leading retailer specializing in fitness and sports equipment, aimed to migrate from XT Commerce to Shopify Plus to enhance scalability, performance, and integration capabilities.


Shopify Store Redesign
Data Migration from XT Commerce
ERP Integration
Email Marketing Automation

Vertical / Geography

Fitness & Sports Equipment
Romania/ Eastern Europe

The Process

To address GorillaSports.ro’s needs, we initiated a comprehensive strategy that began with competitor analysis and theme and app research. We migrated all customer, order, and product data, ensuring no data loss, and implemented extensive SEO measures, including 301 redirects and manual verification of the top indexed pages.

We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo. Additionally, we supported their in-house team and connected Shopify to SAP for seamless operations.

The project was completed within 2.5 months. During this period, we migrated all data, perfected product data, and created 301 redirects with manual verification of the top indexed pages. We also supported their team with weekly calls and training sessions to ensure a smooth transition and effective use of Shopify.

Shopify Store Design

Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Detailed SEO integration and optimization
Enhanced website speed and performance
Improved integration with SAP for streamlined operations
The successful migration to Shopify Plus and comprehensive site optimization for GorillaSports.ro resulted in enhanced user engagement, operational efficiency, and increased sales, setting the stage for future growth. The client was so satisfied with the project that they signed up for recurring maintenance services.

Email Automation

We implemented a thorough Email Marketing Automation structure for Gorillasports.ro, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).