Shopify Store Optimisation & Email Automation Setup

The Project

Commerce Today handled the project smoothly. During the engagement, the team was helpful and hands-on. They were highly attentive to the client’s needs. Overall, the client was very satisfied with the deliverables and outcomes.

Atlas Copco Canada reached out to us for a comprehensive Shopify store redesign. We developed a custom Quote Request functionality and improved their product customization process. Impressed with our work, they enlisted us for further enhancements and the implementation of email marketing automation.



Shopify Store Redesign
Custom Quote Request Functionality
Product Customization Improvements
Email Marketing Automation

Vertical / Geography

Industrial Equipment

The Process

To meet Atlas Copco Canada’s needs, we began with a complete redesign of their Shopify store. We built a custom Quote Request functionality, allowing customers to easily request quotes for various products. Additionally, we enhanced the product customization process to streamline customer experiences. Following the successful redesign, Atlas Copco Canada signed on for further improvements and the implementation of comprehensive email marketing automation using Klaviyo.

Shopify Store Design

The redesigned Shopify store for Atlas Copco Canada features a modern, highly responsive theme that significantly improves the mobile experience. Built on the latest technological infrastructure, the site offers faster load times and an intuitive navigation structure. The custom Quote Request functionality and improved product customization process have made it easier for customers to interact with the brand and tailor products to their needs.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


They did not need a lot of support from our side.

Emily O., Digital Marketing & Communication Manager