EMAIL MARKETING A-to-z
We’ve developed email marketing automation for hundreds of eCommerce businesses large and small.
As an agency that works with businesses in a variety of industries, we’ve seen many complex scenarios. We’re making this information public to help anyone who wants better results with email marketing.
Increase Foot Traffic in Your Retail Store – Email Automation
Using Email Marketing Automation is a good way to grow your online business but it’s also a GREAT way to grow your retail store foot traffic. Selling online implies you are investing money in bringing traffic to your website, there is no question about it. Traffic...
4 Advanced Email Marketing Automation Flows
In this guide, I will detail 4 advanced flows that you should set up as soon as possible within your email marketing automation program. While basic welcome series and abandoned cart flows are the foundation, these four advanced systems are what separate high-growth...
4 Simple Email Marketing Automation Flows
Get your first 4, basic Email Marketing Automation Flows ready today. I’ll explain each and share ideas you can use on your business. 1. New Subscribers New Subscribers have been to your website and have subscribed to your newsletter but they have not yet made a...
The Quick Guide to Email Marketing Automation
If you’re reading about Email Marketing Automation, odds are that you are familiar with the verbiage and have the basics already done and set up correctly. Let’s discuss the most important part of today’s marketing efforts – Email Automation and Personalization Sounds...
Email Marketing Automation – The Blueprint
Email Marketing Automation means sending out automated, or triggered, emails to your subscribers based on actions they take or have taken in the past. Automation emails range from the classic Shopping Cart Abandonment to Replenishment Campaigns, from Browse...
1 Key Element That Will Improve Your Bulk Sends
What are Bulk Sends? Bulk Sends are emails that you design and send to all or a large number of subscribers. The time when Email Marketing meant pushing Bulk sends 2-3 times per week in order to generate sales is DONE. You need to stop doing that right away because...
Increase your Email Open Rate with 3 Easy Steps
The Open Rate is a very important KPI that you are using to measure how many subscribers open your emails. You should be looking at, and constantly trying to improve your Open Rate. More Opens equal more chances to get your message and/or promotion across. If you...
5 Must-Haves When Selecting an Email Marketing Provider (Case Study)
What is an Email Marketing Service Provider? This is a 3rd party service that connects to your eCommerce store (ideally) and enables you to send out transactional and marketing emails. Examples are MailChimp, Klaviyo, DotMailer, Bronto, Constant Contact, Springbot,...
3 Easy Checks to Improve Email Deliverability
Email Marketing can make all the difference if your emails actually reach inboxes. Understanding Deliverability Email deliverability is the most important aspect you need to look at, much more important than Open Rates, Click-Through Rates, keeping up with the latest...