EMAIL MARKETING A-to-z

We’ve developed email marketing automation for hundreds of eCommerce businesses large and small.
As an agency that works with businesses in a variety of industries, we’ve seen many complex scenarios. We’re making this information public to help anyone who wants better results with email marketing.

4 Simple Email Marketing Automation Flows

4 Simple Email Marketing Automation Flows

Get your first 4, basic Email Marketing Automation Flows ready today. I'll explain each and share ideas you can use on your business. 1. New Subscribers New Subscribers have been to your website and have subscribed to your newsletter but they have not yet made a...

The Quick Guide to Email Marketing Automation

The Quick Guide to Email Marketing Automation

If you're reading about Email Marketing Automation, odds are that you are familiarized with the verbiage and have the basics already done and set up correctly. Let's discuss the most important part of today's marketing efforts - Email Automation and Personalization...

Email Marketing Automation – The Blueprint

Email Marketing Automation – The Blueprint

Email Marketing Automation means sending out automated, or triggered, emails to your subscribers based on actions they take or have taken in the past. Automation emails range from the classic Shopping Cart Abandonment to Replenishment Campaigns, from Browse...

1 Key Element That Will Improve Your Bulk Sends

1 Key Element That Will Improve Your Bulk Sends

What are Bulk Sends? Bulk Sends are emails that you design and send to all or a large number of subscribers. The time when Email Marketing meant pushing Bulk sends 2-3 times per week in order to generate sales is DONE. You need to stop doing that right away because...

Increase your Email Open Rate with 3 Easy Steps

Increase your Email Open Rate with 3 Easy Steps

The Open Rate is a very important KPI that you are using to measure how many subscribers open your emails. You should be looking at, and constantly trying to improve your Open Rate. More Opens equal more chances to get your message, and/or promotion across. If you...

3 Easy Checks to Improve Email Deliverability

3 Easy Checks to Improve Email Deliverability

Email Marketing can make all the difference if your emails actually reach inboxes.Understanding DeliverabilityEmail deliverability is the most important aspect you need to look at, much more important than Open Rates, Click-Through Rates, keeping up with the latest...

Transactional Emails Importance | Magento Guide

Transactional Emails Importance | Magento Guide

Make the most out of your Magento Transactional EmailsAs I was writing in the previous article Magento Transactional emails are most of the times ignored, for the most part disabled and/or not considered important but these are, and will be your most opened emails,...

Step-by-Step Guide to eCommerce Email Marketing

Step-by-Step Guide to eCommerce Email Marketing

A step-by-step guide to your complete Email Marketing strategy. Go through this and you will have everything it takes to be successful in your eCommerce related Email Marketing efforts. 91% of the clients I ever worked with had almost no automation 95% of them had...