EMAIL MARKETING A-to-z

We’ve developed email marketing automation for hundreds of eCommerce businesses large and small.
As an agency that works with businesses in a variety of industries, we’ve seen many complex scenarios. We’re making this information public to help anyone who wants better results with email marketing.

Cart Abandon Email Series

Cart Abandon Email Series

Cart abandonment is the most inevitable situation in the e-commerce world. Nearly  76% of carts are abandoned every year – that means that only 1 in every 4 customers finishes their purchase. This comprehensive blog intends to look at how to recover lost customers by...

The 8 Steps Checklist for eCommerce Email Marketing

The 8 Steps Checklist for eCommerce Email Marketing

Doing Email Marketing correctly is something that evades the vast majority of e-commerce stores. Most forget to do even the most basic of operations. We have compiled the below checklist for you to follow and ensure you are doing things right. Follow it closely and...

4 Advanced Email Marketing Automation Flows

4 Advanced Email Marketing Automation Flows

In this guide, I will detail 4, more advanced, flows that you should set up as soon as possible within your Email Marketing Automation program.   1. Returning Customers These are customers who have placed 2 or more orders on your website. On top of the...

4 Simple Email Marketing Automation Flows

4 Simple Email Marketing Automation Flows

Get your first 4, basic Email Marketing Automation Flows ready today. I’ll explain each and share ideas you can use on your business. 1. New Subscribers New Subscribers have been to your website and have subscribed to your newsletter but they have not yet made a...

The Quick Guide to Email Marketing Automation

The Quick Guide to Email Marketing Automation

If you’re reading about Email Marketing Automation, odds are that you are familiar with the verbiage and have the basics already done and set up correctly. Let’s discuss the most important part of today’s marketing efforts – Email Automation and Personalization Sounds...

Email Marketing Automation – The Blueprint

Email Marketing Automation – The Blueprint

Email Marketing Automation means sending out automated, or triggered, emails to your subscribers based on actions they take or have taken in the past. Automation emails range from the classic Shopping Cart Abandonment to Replenishment Campaigns, from Browse...

1 Key Element That Will Improve Your Bulk Sends

1 Key Element That Will Improve Your Bulk Sends

What are Bulk Sends? Bulk Sends are emails that you design and send to all or a large number of subscribers. The time when Email Marketing meant pushing Bulk sends 2-3 times per week in order to generate sales is DONE. You need to stop doing that right away because...

Increase your Email Open Rate with 3 Easy Steps

Increase your Email Open Rate with 3 Easy Steps

The Open Rate is a very important KPI that you are using to measure how many subscribers open your emails. You should be looking at, and constantly trying to improve your Open Rate. More Opens equal more chances to get your message and/or promotion across. If you...