eCommerce Guides
Increase Foot Traffic in Your Retail Store – Email Automation
Using email marketing automation is a reliable way to grow your online business, but it is also a tremendous tool to grow your physical retail store's foot traffic. Selling online requires significant capital investment to bring traffic to your website. Traffic...
4 Advanced Email Marketing Automation Flows
In this guide, I will detail 4 advanced flows that you should set up as soon as possible within your email marketing automation program. While basic welcome series and abandoned cart flows are the foundation, these four advanced systems are what separate high-growth...
4 Simple Email Marketing Automation Flows
Implementing the right email marketing automation flows is the most reliable way to increase your eCommerce store's baseline revenue without increasing your advertising budget. By setting up targeted sequences for new subscribers, first-time buyers, cart abandoners,...
The Quick Guide to Email Marketing Automation
If you’re reading about Email Marketing Automation, odds are that you are familiar with the verbiage and have the basics already done and set up correctly. Let’s discuss the most important part of today’s marketing efforts – Email Automation and Personalization Sounds...
Email Marketing Automation – The Blueprint
Email Marketing Automation means sending out automated, or triggered, emails to your subscribers based on actions they take or have taken in the past. Automation emails range from the classic Shopping Cart Abandonment to Replenishment Campaigns, from Browse...
1 Key Element That Will Improve Your Bulk Sends
What Are Bulk Sends and Why Is The Old Way Broken? In the fast-paced world of e-commerce, defining your terms is the first step toward better execution. Bulk Sends are emails that you design and send to all or a large number of subscribers. Historically, brands relied...
Increase your Email Open Rate with 3 Easy Steps
The Open Rate is a very important KPI that you are using to measure how many subscribers open your emails. You should be looking at, and constantly trying to improve your Open Rate. More Opens equal more chances to get your message and/or promotion across. If you...
One Easy Trick to Decrease Fraud on Your Website
Fraud is something every eCommerce store is dealing with. There are plenty of automated solutions that promise to help decrease fraud but none are actually free and you might not afford any of them in the beginning. I’m going to share with you a very simple, tried...
5 Must-Haves When Selecting an Email Marketing Provider (Case Study)
What is an Email Marketing Service Provider? At its core, an Email Marketing Service Provider is a third-party service that connects directly to your e-commerce store and enables you to send dispatching both transactional messages and automated marketing campaigns to...
3 Easy Checks to Improve Email Deliverability
Email Marketing can make all the difference if your emails actually reach inboxes. Understanding Deliverability Email deliverability is the most important aspect you need to look at, much more important than Open Rates, Click-Through Rates, keeping up with the latest...
Transactional Emails Importance | Magento Guide
Magento transactional emails are often ignored, disabled, or simply overlooked by brands—a critical business mistake that directly impacts your bottom line. These messages are, without fail, your most opened emails ever. If you send the dreaded, unoptimized default...
Step-by-Step Guide to eCommerce Email Marketing
A step-by-step guide to your complete Email Marketing strategy. By following this step-by-step guide, you’ll gain all the knowledge, techniques, and tools necessary to improve your Commerce-related email marketing efforts and achieve success. In our extensive work...