When you set up Facebook Shop, Facebook creates a Shop section on your Facebook page that displays your Shopify products.

      Below we are going through the 2 components that will allow you to successfully set up your Facebook Shop and Facebook Ads:

    • Setting up the Facebook Shop
    • Verifying Your Business in the Facebook Business Manager

Set up Facebook Shop in the Facebook channel



  1. If you haven’t installed the Facebook channel, then install the channel.
  2. Select Facebook Shop as the first feature that you want to set up.
    • If you have the Facebook channel installed and you activated another feature during set up, then the Facebook Shop feature is available on the Facebook channel Overview page.
    • If you previously set up Instagram Shopping, then you can activate the Facebook Shop feature without needing to add any additional information. Click Activate in the Facebook Shop section of the Facebook channel Overview page.
    • If you previously set up Facebook Marketing, then you need to connect a Facebook Commerce Manager account to the Facebook channel to activate Facebook Shop by clicking Start setup in the Facebook Shop section of the Facebook channel Overview page.
  3. Connect the required Facebook assets.
  4. Select or skip your data sharing settings.
  5. Accept Facebook’s terms.

It can take up to 48 hours for Facebook to review your products and approve your store. When the review process finishes, you’re notified by email and in your Shopify admin.

If your store isn’t approved, then you can contact Facebook for more information. All Facebook accounts, Pages, and products associated with Facebook Shop are subject to approval by Facebook. Your products in Facebook Shop aren’t displayed to your customers until the Facebook review process is complete.

If Facebook Shop isn’t appearing on your Facebook Page, then make sure that there are no errors on the Facebook channel in your Shopify admin. Your Facebook Page needs to be published, needs to use the Shopping template, and you might need to enable the Shop section in Facebook. 

How to Verify Your Business within the Facebook Business Manager?

You can start the business verification process in Business Manager by going to Security Center. In Security Center, you can see your business verification status. You may also be required to start business verification in the app dashboard if your app is required to go through App Review.

Remember: Not every business needs to go through business verification, and you may be ineligible to verify your business unless you need to access certain Facebook products and developer features. Learn more about business verification.

We will also require you to go through business verification and claim responsibility for your Page if it has a large US audience or runs ads about social issues, elections or politics in the US. Note that if you provide false or misleading information during your verification process, attempt to claim and verify a business you aren’t authorized to represent, or otherwise attempt to circumvent our verification review systems, Facebook will remove your business’s verification status and may take additional action on the account.

If you use Monthly Invoicing to pay for ads on Facebook, you don’t have to submit documentation for business verification. When you start the business verification process, you can fill out the form with your credit line information and submit it. If you don’t see that option, make sure that the Business Manager you’re trying to verify is linked to a credit line that you own (not one that is shared with another business).

Once you’ve completed business verification, you can return to the Security Center to edit your details at any time. However, any changes will require you to complete the business verification process again.

Before you begin:

Your business must need access to certain products and features in order to begin business verification. Note that you won’t be able to click the Start Verification button unless your business needs to be verified. You must be an admin of the Business Manager account to submit an ID for verification.

To start the business verification process:

Note: Step 1 of this process is only applicable if you’re appealing our initial decision to verify your business. Otherwise, begin at step 2:

Confirm Your Identity

Click on the Confirm Identity button.

Select a type of government ID from the list, and upload a photo of your ID. If you don’t have a photo ID you can submit, you can upload two official documents. Learn more about the types of IDs Facebook accepts. After you’ve uploaded your ID or official documents, click Next. You’ll get a Facebook notification on your personal profile once our team has reviewed your ID and made a decision. Learn more about what happens to your ID after you send it to Facebook.

Note: We must be able to verify the identity of one admin of your Business Manager account in order for you to move forward with the business verification process.

Step 1. Enter Business Details

Enter your business details and click Next. The business information you provide during the business verification process will become publicly visible if your Page has a large US audience or runs ads about social issues, elections, or politics in the US.

Step 2. Select Your Business

Select the correct business from the list, or select None of these matches if you don’t see your business on the list.

If you select None of these matches, disregard steps 3-5, and learn how to upload official documents to complete the verification process.

Step 3. Confirm Your Business Details

Select a phone number that you have access to from the dropdown menu and click Next.

Step 4. Get a Verification Code

Choose to receive the verification code on your business phone number via a text message or phone call, or via email. The phone number option may not be available in all countries. If you don’t get the code, you can request to receive another code. If you’re still having problems receiving your verification code, learn more about how to troubleshoot phone call issues.

Or verify your domain

If your domain is already verified, click Use Domain Verification. If not, complete the domain verification process, then return to the Security Center and select Continue. Learn when to use domain verification to verify your business.

Step 5. Enter Verification Code (not applicable if you use domain verification)

Enter your verification code. Click Submit.

If you receive confirmation that your business is verified, there’s nothing more you need to do. You may not receive confirmation right away. If you don’t receive confirmation right away, you’ll receive a notification when the review is complete. You can also check your status in Security Center.