If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don’t...
At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential...
Search abandonment occurs when a highly motivated shopper types a specific query into your site’s search bar but leaves without buying. By utilising targeted Klaviyo automations and optimising the on-site search experience, scaling Shopify brands can recover...
Managing a growing Shopify store is hard enough without having to fight your own data. As you scale, your orders need to live in more places than just your Shopify admin. They need to reach your accounting software, your warehouse (WMS), your ERP, or your fulfillment...
For a long time, the Shopify Shop App was seen as a simple order tracker, the “purple app” customers used to see when their package would arrive. Fast forward to the Shopify Winter ’26 Edition, and that narrative has completely shifted. With over 300...
