by Katy Chiriacescu | May 22, 2026 | Digital Advertising, Marketing Tools & Services, News
If you run an ecommerce store, the past two weeks have been the most consequential stretch of Google updates in years. Four shifts – three of them rolled out quietly between May 13 and May 15, the fourth announced yesterday at Google I/O 2026 – are quietly...
by Katy Chiriacescu | May 6, 2026 | Apps, Shopify
In the competitive landscape of modern e-commerce, two factors dictate the success of a brand: Trust and Visibility. Merchants on platforms like Shopify are constantly searching for tools that can bridge the gap between a casual visitor and a loyal customer. According...
by Katy Chiriacescu | Apr 30, 2026 | Email Marketing
If 95% of human decisions happen in the subconscious, why are most brands still writing emails for the rational mind? A short while ago, we tuned into a masterclass on the psychology of email copy featuring experts from Omnisend. The consensus? Most emails don’t...
by Katy Chiriacescu | Apr 24, 2026 | Email Marketing
At Ecommerce-Today, we have been tracking the Q1 and Q2 2026 Klaviyo rollouts closely to ensure that our strategic recommendations remain at the forefront of the industry. We believe that professional expertise combined with proactive platform management is essential...
by Katy Chiriacescu | Apr 7, 2026 | Email Marketing
Search abandonment occurs when a highly motivated shopper types a specific query into your site’s search bar but leaves without buying. By utilising targeted Klaviyo automations and optimising the on-site search experience, scaling Shopify brands can recover...
