EMAIL MARKETING A-to-z
We’ve developed email marketing automation for hundreds of eCommerce businesses large and small.
As an agency that works with businesses in a variety of industries, we’ve seen many complex scenarios. We’re making this information public to help anyone who wants better results with email marketing.
Understanding Ramp-Up Campaigns in Email Marketing
What Is a Ramp-Up Campaign? A ramp-up campaign is a method of gradually increasing the number of emails you send to your subscribers. Instead of sending a large volume simultaneously, which can trigger red flags for "spam-like" behavior, you slowly raise your daily...
Top 3 Email Marketing Tools for Shopify to Boost Your Sales
Our Top 3 Email Marketing Tools For Shopify When implemented effectively, email marketing can be a game-changer for e-commerce businesses. It delivers immediate results, enhances customer engagement, drives sales, and fosters lasting relationships. Having worked in...
What is DMARC: A Step-by-Step Guide to Setting it Up Correctly
New Gmail Email Authentication Requirements Google and Yahoo revealed new email authentication requirements for bulk message senders on October 3, 2023, which are mandated to be in place by February 2024. Among these criteria is the setup of a DMARC record. This...
15 Proven Strategies to Optimize Your Campaigns
In today’s fast-paced digital age, where communication channels are abundant, email marketing continues to shine as a powerful tool for businesses. It allows you to establish connections, drive engagement, and boost conversions. However, crafting successful email...
Klaviyo vs Shopify Email: Which one is better?
Running a store on Shopify involves making critical infrastructure decisions every day. One of the most debated topics is whether to stick with the native Shopify Email or invest in the powerhouse that is Klaviyo. At eCommerce Today, we look at this through an...
Welcome Email Series
A welcome email is the first interaction your business has with your new subscriber. It represents the perfect opportunity to leave an excellent first impression on your customer. The main goal of this welcome message is to confirm a new registration, welcome a new...
How to make a great Newsletter Subscription Popup for your Shopify Store
How to make a great Newsletter Subscription Popup for your Shopify Store Email popups are an incredibly useful asset for building your email list. They are an easy and effective way to generate new leads and add subscribers to your list. In the following article, we...
Cart Abandon Email Series
Cart abandonment is the most inevitable situation in the e-commerce world. Nearly 76% of carts are abandoned every year – that means that only 1 in every 4 customers finishes their purchase. This comprehensive blog intends to look at how to recover lost customers by...
The 8 Steps Checklist for eCommerce Email Marketing
Doing Email Marketing correctly is something that evades the vast majority of e-commerce stores. Most forget to do even the most basic of operations. We have compiled the below checklist for you to follow and ensure you are doing things right. Follow it closely and...