EMAIL MARKETING A-to-z
We’ve developed email marketing automation for hundreds of eCommerce businesses large and small.
As an agency that works with businesses in a variety of industries, we’ve seen many complex scenarios. We’re making this information public to help anyone who wants better results with email marketing.
The Power of PushOwl & Brevo: A Case Study in Boosting eCommerce Conversions
The Shift to Owned Channels for Better Margins In a retail environment where paid acquisition costs are constantly rising, relying solely on third-party ad networks is a quick way to drain your profit margins. Today, successful Shopify brands focus heavily on owned...
Shopify Transactional Emails: Tips for Engagement and Customer Trust
A transactional email is an automated message sent after a customer takes a specific action on your website. It provides information related to the transaction and is personalized to each customer. Its goal is very clear; however, so many businesses do it wrong. Some...
Understanding Ramp-Up Campaigns in Email Marketing
What Is a Ramp-Up Campaign? A ramp-up campaign is a structured method of gradually increasing the number of emails you send to your subscriber base. Instead of sending a large volume simultaneously, which can trigger red flags for "spam-like" behavior, you slowly...
Top 3 Email Marketing Tools for Shopify to Boost Your Sales
When implemented effectively, email marketing can be a game-changer for e-commerce businesses. It delivers immediate results, enhances customer engagement, drives sales, and fosters lasting relationships. If you are building your strategy from scratch, we highly...
What is DMARC: A Step-by-Step Guide to Setting it Up Correctly
Imagine sending a massive promotional email campaign to thousands of subscribers, but a large portion of your customers never see it because it lands squarely in their spam folders. That is not just a technical error. That is lost revenue. In the e-commerce world,...
15 Proven Strategies to Optimize Your Campaigns
In today’s fast-paced digital age, where communication channels are abundant, email marketing continues to stand as the most powerful retention tool for scaling businesses. It is not just about sending newsletters. It is about establishing profitable connections,...
Klaviyo vs Shopify Email: Which one is better?
Running a store on Shopify involves making critical infrastructure decisions every day. One of the most debated topics is whether to stick with the native Shopify Email or invest in the powerhouse that is Klaviyo. At eCommerce Today, we look at this through an...
Welcome Email Series
A welcome email is the first interaction your business has with your new subscriber. It represents the perfect opportunity to leave an excellent first impression on your customer. The main goal of this welcome message is to confirm a new registration, welcome a new...
How to make a great Newsletter Subscription Popup for your Shopify Store
If you are running an e-commerce brand, email pop-ups are an incredibly useful asset for building your email list. They are an easy and effective way to generate new leads and add subscribers to your list. However, the days of throwing up a generic "10% off" lightbox...