by Katy Chiriacescu | Feb 23, 2026 | Marketing Tools & Services, Operational Tips & Tricks
Stop Treating GSC Like a “Tech Tool” Let’s be honest. You probably installed Google Search Console the day you launched your Shopify store. You looked at the “Performance” graph once, saw a few squiggly lines, and never logged in again. That is...
by Stefan Chiriacescu | Feb 11, 2026 | Operational Tips & Tricks, Shopify
I’m writing this because I’m preparing my sessions for several major stages, webinars, and podcasts this year, all over Europe. I’ll be talking to thousands of founders and marketers about the convergence of AI and commerce, but stage time is always limited. I wanted...
by Stefan Chiriacescu | Dec 17, 2025 | Marketing Tools & Services, Operational Tips & Tricks
Most ecommerce founders spend years chasing revenue milestones – $1M, $5M, $10M and beyond. But when exit conversations finally begin, many discover something unexpected and uncomfortable: revenue isn’t what buyers are paying for. They’re buying profit, and more...
by Stefan Chiriacescu | Nov 26, 2025 | Apps, Marketing Tools & Services, Operational Tips & Tricks, Shopify
What Is LLMS.txt and Its Role in Shopify SEO LLMS.txt is a simple text file, but it’s becoming increasingly important in how websites are interpreted by language models such as GPT. If robots.txt sets the rules for search engine crawlers, LLMS.txt operates in a...
by Stefan Chiriacescu | Nov 21, 2025 | Operational Tips & Tricks, Shopify
The holiday season is the most competitive and profitable period of the year for ecommerce. Shopify brands worldwide see their sales multiply during November and December — and one of the simplest, most effective strategies behind that success is a Holiday Gift Guide....
by Stefan Chiriacescu | Oct 30, 2025 | Digital Advertising, Marketing Tools & Services, Operational Tips & Tricks
For Accurate Tracking, Better Optimization & Profitable Scaling Google Ads is a key growth lever for Shopify stores , but only if the foundation is solid. A misconfigured setup leads to broken tracking, wasted ad spend, and unreliable ROAS. Below are the six most...
