by Stefan Chiriacescu | Feb 21, 2020 | Email Marketing Tutorials
What are Bulk Sends? Bulk Sends are emails that you design and send to all or a large number of subscribers. The time when Email Marketing meant pushing Bulk sends 2-3 times per week in order to generate sales is DONE. You need to stop doing that right away because...
by Stefan Chiriacescu | Feb 21, 2020 | Email Marketing Tutorials
The Open Rate is a very important KPI that you are using to measure how many subscribers open your emails. You should be looking at, and constantly trying to improve your Open Rate. More Opens equal more chances to get your message and/or promotion across. If you...
by Stefan Chiriacescu | Feb 21, 2020 | Operational Tips & Tricks
Fraud is something every eCommerce store is dealing with. There are plenty of automated solutions that promise to help decrease fraud but none are actually free and you might not afford any of them in the beginning. I’m going to share with you a very simple, tried...
by Stefan Chiriacescu | Feb 21, 2020 | Email Marketing Tutorials, Magento Resources
What is an Email Marketing Service Provider? This is a 3rd party service that connects to your eCommerce store (ideally) and enables you to send out transactional and marketing emails. Examples are MailChimp, Klaviyo, DotMailer, Bronto, Constant Contact, Springbot,...
by Stefan Chiriacescu | Feb 19, 2020 | Email Marketing Tutorials
Email Marketing can make all the difference if your emails actually reach inboxes. Understanding Deliverability Email deliverability is the most important aspect you need to look at, much more important than Open Rates, Click-Through Rates, keeping up with the latest...
by Stefan Chiriacescu | Feb 18, 2020 | Email Marketing Tutorials, Magento Resources
Make the most out of your Magento Transactional Emails As I was writing in the previous article Magento Transactional emails are most of the times ignored, for the most part disabled and/or not considered important but these are, and will be your most opened emails,...
by Stefan Chiriacescu | Feb 17, 2020 | Email Marketing Tutorials
A step-by-step guide to your complete Email Marketing strategy. By following this step-by-step guide, you’ll gain all the knowledge, techniques, and tools necessary to improve your Commerce-related email marketing efforts and achieve success. In my work with email...
