The Shift to Owned Channels for Better Margins In a retail environment where paid acquisition costs are constantly rising, relying solely on third-party ad networks is a quick way to drain your profit margins. Today, successful Shopify brands focus heavily on owned...
How is social media used in the present? Social media is a dynamic channel eCommerce store owners HAVE to use for brand visibility, customer engagement, and targeted advertising. It enables businesses to reach a global audience, showcase products through visually...
Affiliate marketing is often overlooked by ecommerce businesses because of a lack of knowledge or preconceptions, but it can be a game-changer for Shopify store owners. With our clients, we’ve seen firsthand how a good affiliate strategy can grow a brand from relative...
Hey there, Shopify store owner, let’s talk about influencer marketing. You’ve probably seen brands crushing it on social media with influencer collabs and wondered, “How can I do that too?” Good news, this guide on influencer marketing for Shopify store owners has you...
A transactional email is an automated message sent after a customer takes a specific action on your website. It provides information related to the transaction and is personalized to each customer. Its goal is very clear; however, so many businesses do it wrong. Some...
