Why automation & loyalty matter
Most brands treat automation as a “set and forget” task. They fail because their flows are fragmented, their loyalty programs lack engagement, and nobody owns the retention strategy end-to-end.
Key Pain Points:
- Rising acquisition costs (CAC) making first-time sales unprofitable.
- Underutilized customer data sitting idle in the dashboard.
- Internal teams too overwhelmed to build complex logic.
What you actually get
Strategy & architecture
Custom automation mapping based on your specific customer journey.
Loyalty program design that prioritizes Repeat Purchase Rate (RPR).
Execution & implementation
Full setup of core flows: Welcome, Abandoned Cart, Post-Purchase, and Winback.
Advanced segmentation to ensure the right message reaches the right person.
Optimization & growth
Continuous A/B testing of subject lines, offers, and timing.
Data-backed decisions to scale what works and cut what doesn’t.
What you gain
Keep Customers Longer. Increase Lifetime Value.
- Up to 40% higher repeat-purchase rate
- Seamless loyalty experience connected to your Shopify store
- Automated retention workflows that never go silent
- Unified communication via Email, Push, and WhatsApp
- Real-time insights into customer engagement and revenue impact
theMarketer turns one-time customers into long-term relationships — automatically.
Our latest work
Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results: All case studies
+230% revenue from automated flows after the rebuild that began at the end of 2025, with unique opens up 180% and conversion rate up 59%.
Dr Lamia: Lifecycle Email Marketing That Protects a Luxury Brand
Domain authentication, desktop and mobile signup popups and four behavioral flows with 17 emails, plus a growth roadmap for email, CRO and SEO.
Six Klaviyo flows with 16 emails and two pop-ups, built on a brand-aligned template with full domain authentication and handed over with training.
Daily send volume reached 133x the Day 1 level over a nine-day warm-up, with delivery between 95% and 100% every day.How we reduce risk
Zero friction. Zero guesswork.
Growth without the growing pains
Many brands hesitate to launch complex loyalty programs or advanced automations because of the “setup trap” — the fear of messy data, broken workflows, or annoying customers with redundant messages. These pitfalls only happen when there is a lack of strategy.
Partnering with a certified expert eliminates the friction points that stall your growth:
- No Data Silos Your Shopify store, email lists, and loyalty points stay perfectly synced. No more disjointed customer experiences or manual data exports.
- No Abandoned Workflows We build “set-and-forget” systems that actually work. Your automations won’t break, and your customers will never receive the wrong offer at the wrong time.
- No Creative Bottlenecks We handle the technical and the visual. From high-converting templates to loyalty tier logic, we bridge the gap between “great idea” and “live campaign.”
- No Wasted Budget Stop paying for features you don’t use. We optimize your theMarketer setup to ensure every automated flow and loyalty point delivers a clear, trackable ROI.
A professional implementation replaces technical headaches with a predictable revenue engine. You keep your focus on the big picture, while we ensure your retention strategy runs flawlessly in the background.
Why choose eCommerce Today?
Certified theMarketer Expert Partner — Recognized for Performance
Ecommerce Today is an official theMarketer Expert Partner, a certification granted only to agencies with outstanding client performance across automation, engagement, and loyalty KPIs.
This partnership means your account is handled by a team that:
- Implements automations following best-practice frameworks tested on hundreds of Shopify stores
- Designs loyalty programs that drive measurable repeat revenue
- Monitors and optimizes your theMarketer performance continuously
- Connects your automation ecosystem (Shopify, Klaviyo, WhatsApp, Loyalty) under one strategy
Better tools matter. But better execution wins.
Founders built and exited their own stores.
Stefan Chiriacescu built and exited ecommerce businesses in the US and Europe before founding eCommerce Today in 2019. Today he mentors our team and clients and speaks about marketing automation and AI at events all over the world.
“‘Wasn’t me, the AI wrote it’ is not a strategy. Humans own the outcome.”
- Specialists, all in-house
- 30+
- Languages: English, Romanian, Italian, Hungarian
- 4
- Outsourced projects in the last 5 years. None.
- 0 (Zero)





Frequent questions
1. What’s included in a full theMarketer setup?
A full theMarketer setup includes account configuration, Shopify integration, automation flows, loyalty rules, segmentation, tracking setup, and launch validation.
2. Can I connect theMarketer with Shopify or Shopify Plus?
Yes. theMarketer integrates with Shopify, and Shopify Plus for unified data, automation, and customer insights across platforms.
3. How do loyalty programs work in Shopify?
Loyalty programs reward customers for actions like purchases, referrals, and engagement. Points convert into discounts or perks directly inside the Shopify checkout experience.
4. What results can I expect from automation and loyalty integration?
You should expect higher repeat purchases, better customer retention, and more consistent revenue from existing customers through automated engagement.
5. Do you handle creative content as well?
Yes. We handle email copy, loyalty messaging, banners, and automation content aligned with your brand and conversion goals.
Let’s build a retention system that works while you grow
Tell us about your store — we’ll prepare a quick audit showing how automation and loyalty can increase your repeat revenue and customer retention.
- Europe
- +40 738 496 728





