Magento to Shopify Migration, Website Redesign and Email Marketing Automation | Automotive & Motorcycle
OUR PROJECTS
MOTOR-INN.RO
The Project
Motor-Inn.ro faced several significant challenges that led them to seek our expertise. As a renowned Romanian retailer specializing in automotive and motorcycle products, they were burdened by the high costs and time associated with upgrading from Magento 1 to Magento 2. Their existing platform’s implementation expenses and duration were also problematic. Additionally, they needed to ensure accurate data migration, maintain SEO and perform 301 redirects, and improve the website’s design and user experience.
Work
Magento Migration
Shopify Store Redesign
Email Marketing Automation
Vertical / Geography
Automotive & Motorcycle
Romania / Eastern Europe
The Process
To address Motor-Inn.ro’s challenges, we initiated a comprehensive strategy that began with competitor analysis and theme and app research. We migrated all customer, order, and product data, ensuring no data loss, and cleaned and perfected product data. The project also included a complete website redesign with improved UX and extensive SEO measures to maintain organic traffic, including 301 redirects and manual checks of the top 1,000 indexed pages.
We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo. The project was completed within 4 months, during which we connected the store to Google and Meta marketing services and implemented advanced email automation flows with Klaviyo.
Shopify Store Design
The new Shopify store for Motor-Inn.ro features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The Motor-Inn.ro team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.
Email Automation
We implemented a thorough Email Marketing Automation structure for Motor-Inn.ro, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.
Website Features
Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).
TESTIMONIAL
“eCommerce Today did exactly what they said they would.”
Motor-Inn, Owner
The client received positive feedback on their new site from friends and customers, some of which created accounts to join it. eCommerce Today delivered a perfectly functioning website, meeting the client’s requirements and expectations. Additionally, their project management was clear and smooth.