SHOP APPLICATION TO SHOPIFY Migration, Shopify Store Design, Email Automation Setup, Marketing Strategy Enhancement | Lingerie


ShopApplication to Shopify Migration, Shopify Store Design, Email Automation Setup, Marketing Strategy Enhancement Portfolio -

The Project

Since 1975, LolaLuna has been at the forefront of lingerie innovation in France, specializing in sensual undergarments crafted from premium laces and intricately embroidered tulles. Their French-made collection epitomizes sophistication and style. LolaLuna aimed to migrate their main website from a rigid, expensive French CMS (Shop Application) to Shopify and merge it with their existing Shopify store,


Shop Application Migration
Shopify Store Design
Email Automation Setup
Marketing Strategy Enhancement

Vertical / Geography

France, Europe, International

The Process

To address LolaLuna’s challenges, we initiated a comprehensive strategy that began with competitor analysis and theme and app research. We migrated and merged all customer, order, and product data from Shop Application and Shopify, ensuring no data loss and perfected product data. SEO measures were implemented to maintain organic traffic, including 301 redirects and manual checks of the top indexed pages.

We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo. The project was completed within 2 months, during which we supported their team with weekly calls and training sessions to ensure a smooth transition and effective use of Shopify.

Shopify Store Design

The new Shopify store for features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


“I must say that I am totally satisfied with the service that this team provided. They are very understanding, and they have a very good analysis of the situation. They are excellent for developing my company because they offer a comprehensive solution including marketing, newsletters, design, Adwords, and social networks. I really think we are well rewarded for giving them our trust.”

Jean-Michel, Owner