Shopify Store Redesign & Email MARKETING AUTOMATION | FASHION


Shopify Store Redesign And Email Automation Setup -

The Project

In the ever-evolving world of fashion, where trends come and go, Winifred Mills stands as a beacon of timeless elegance and inclusivity. Founded by a visionary Creative Director, the brand celebrates the diverse beauty and strength of women worldwide. Winifred Mills is committed to designing collections that transcend boundaries, providing professional women with clothing that honors their multifaceted lives. Their inclusive approach extends to a wide sizing range and customization options, ensuring all women can experience the brand’s elegance and sophistication.


Shopify Store Redesign
Email Automation Setup

Vertical / Geography

UAE / Dubai, International

The Process

To revamp Winifred Mills’ online store, we started with a comprehensive analysis of their existing site and conducted competitor research. We then designed a new, modern, and responsive Shopify store that enhances the user experience. Our team also implemented extensive email marketing automation using Klaviyo, creating flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. These flows engage customers at various stages, improving retention and conversion rates.

Shopify Store Design

The new Shopify store for features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


“It was such a pleasure to work with eCommerce Today. They are very professional, paid attention to detail, and did an amazing job. Always catered to the needs of our requirements and made sure all our queries were promptly addressed. I strongly recommend them and I will continue to work with them.”

Winie, Owner, Winifred Mills