OPENCART TO SHOPIFY MIGRATION | BEAUTY & SKINCARE
OUR PROJECTS
GLOWRIOUS.RO
The Project
Glowrious.ro, a beauty and skincare retailer, aimed to migrate from OpenCart to Shopify to enhance website UX, implement advanced email marketing automation flows, and improve overall site performance.
Work
Shopify Store Redesign
Data Migration from OpenCart
Email Marketing Automation
Vertical / Geography
Beauty & Skincare
Romania/ Eastern Europe
The Process
To address Glowrious.ro’s needs, we initiated a comprehensive strategy starting with competitor analysis and theme and app research. We migrated all customer, order, and product data, ensuring no data loss, and implemented extensive SEO measures, including 301 redirects and manual verification of the top indexed pages.
We redesigned the website with an improved UX and integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo.
The project was completed within 3 months. During this period, we migrated all data, improved the website’s design and UX, connected the store to Google and Meta marketing services, and implemented advanced email automation flows with Klaviyo.
Shopify Store Design
Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Detailed SEO integration and optimization
Enhanced website speed and performance
Comprehensive email marketing automation setup with Klaviyo
Advanced affiliate program implemented
Conclusion:
The successful migration to Shopify and comprehensive site optimization for Glowrious.ro resulted in enhanced user engagement, operational efficiency, and increased sales, setting the stage for future growth.
Email Automation
We implemented a thorough Email Marketing Automation structure for Glowrious.ro, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.
Website Features
Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).