WooCommerce to Shopify Migration & Email Automation Setup DiandraEvents.ro

The Project

Diandra Events, an e-commerce store specializing in special occasion accessories, aimed to migrate from WooCommerce to Shopify to enhance website UX, implement advanced email marketing automation flows, and improve overall site performance.


Shopify Store Redesign
Data Migration from WooCommerce
Email Marketing Automation

Vertical / Geography

Special Occasion Accessories
Romania/ Eastern Europe

The Process

To address Diandra Events’ needs, we conducted competitor analysis and theme and app research. We migrated all customer, order, and product data, ensuring no data loss, and implemented extensive SEO measures, including 301 redirects and manual verification of the top indexed pages.

We created a complete redesign of the website with improved UX and advanced product personalization options. Essential tools such as Google Search Console, Google Merchant, Bing Webmaster, Meta Business Manager, and Google Tag Manager were integrated. Our team also set up a comprehensive email marketing automation system using Klaviyo and provided training sessions for their in-house team.

The project was completed within 2 months. During this period, we migrated all data, improved the website’s design and UX, connected the store to Google and Meta marketing services, and implemented advanced email automation flows with Klaviyo.

Shopify Store Design

Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Detailed SEO integration and optimization
Enhanced website speed and performance
Comprehensive email marketing automation setup with Klaviyo
Advanced product personalization options
The successful migration to Shopify and comprehensive site optimization for Diandraevents.ro resulted in enhanced user engagement, operational efficiency, and increased sales, setting the stage for future growth.

Email Automation

We implemented a thorough Email Marketing Automation structure for DiandraEvents.ro, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).